Optimize Your Rankings on Search Engines With an Effective SEO Strategy.
Search Engine Optimization, or SEO, is one of the most cost-effective types of marketing available to businesses. Regardless of the size of your company, there is opportunity for you to carve out a place in search engine rankings with strategic keyword planning and optimized content.
Search Engine Optimization ensures that your sites includes the content that people search for so that search engines can find that relevant content and rank your site accordingly. SEO is increasingly challenging due to the number of websites cluttering the web and ever-changing search algorithms created by the search engines. Google and other search engines are increasingly prioritizing websites that offer unique, relevant content that attract quality inbound link and other social signals.
SEO copy that focuses on keywords related to your products, services and location, in addition to all other external factors that Search Engines measure, will turn your website into a magnet that pulls in qualified targeted traffic. Local, geo-targeted SEO is especially effective for local businesses that are targeting local customers.
Eden has been optimizing websites since the early days of Google and other Search Engines since 1999. We only use ethical and best practice methods for SEO to ensure optimal long-term results for our clients.
How Does Eden Optimize Your Website For Search Engines?
As an established Toronto SEO agency, Eden works with businesses of all sizes to develop achievable search engine strategies. Our search engine team researches your industry, your online competitors and the search engine competitiveness of the keywords you are targeting. We then put together a 6 – 12 month SEO strategy to get your website up in the SERPS. Keeping in mind all factors that search engine algorithms look for, we implement our SEO strategy at all levels – looking at internal website signals as well as external site factors.
Our SEO Strategies include:
- Researching and developing a targeted keyword plan
- Developing a site structure that is crawlable and indexable by Google – ie. relevant URLs, updatable XML site map, etc.
- Creating keyword-rich content for your website and other online channels
- Optimizing title tags, meta descriptions, H1 tags, images, videos and linking structure.
- Building relevant and reputable inbound and outbound links
- Developing relevant social media content
- Monitoring results through web analytics and making adjustments as needed
- Ongoing optimized content development
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