Use Web Analytics Tools to Analyze Traffic and Conversions.
Marketing on the Internet can be more accurately tracked than any other medium. Being able to determine the origin of every lead is an invaluable resource that you can use to your advantage. Web analytics tools, such as the industry-standard, Google Analytics, put massive amounts of data at your disposal, giving you valuable insight into the performance of your website and online marketing campaigns.
What Can We Track With Web Analytics?
- Total visits versus unique visits
- Pages viewed
- Duration of site visits
- Source of visits (how people found your site)
- Keyword source and performance
- Conversion rate
- Click through rate and performance for PPC
- Peak times on site
- Visits based on country, city and device type
- And a lot more
The extensive data provided by Google Analytics allows us to look at your marketing from every angle and see an accurate representation of how your website and campaigns are performing. We carefully analyze data to determine what’s working, and areas for improvement.
How Does Eden Optimize Website Analysis?
Eden is a certified Google AdWords partner. Our team is experienced in installing and setting up Google Analytics accounts. We simplify the extensive data into concise, easy to read reports that keep you up-to-date on the performance of your website and online marketing performance. Based on our findings we recommend areas of opportunity for SEO, PPC, banner advertising and website optimization. Our team can implement our suggestions directly, or we can devise a strategy for you to implement them yourself.
Interested in Achieving Optimal Results?
Pay-Per-Click advertising is a quick way to give your website a boost in traffic
Search Engine Optimization is a long-term solution for improving your web traffic
Phone Tracking is another handy tool for keeping track of incoming phone leads
Learn how to read and analyse your site traffic in less than 30 minutes.