UTOPY Partners with Eden Advertising & Interactive to Re-Design Corporate Website
Site Enhancements Strengthen UTOPY’s Position as Leader in Speech Analytics Industry
Toronto, Canada – UTOPY, Inc., the leading provider of Customer Intelligence and Performance Optimization solutions powered by Speech Analytics, announced today the re-launch of their corporate website, UTOPY.com, following a strategic redesign by Eden Advertising & Interactive. Developed to articulate UTOPY’s business solution expertise in analyzing customer-agent interactions, the enhanced site features a refreshed appearance and innovative tools that provide an efficient, user-friendly experience.
Eden Advertising & Interactive developed and implemented a new interface for UTOPY.com utilizing a combination of flash and HTML technology to ensure that the site was dynamic and streamlined, as well as searchable via popular search engines in order to drive new targeted traffic to the site. The resulting design is clean yet comprehensive, showcasing the breadth and depth of UTOPY’s varied business offerings that led to the company’s recent award of “Best Technology Solutions Provider” in the 2010 Call Center Excellence Awards.
On the backend of the UTOPY site, Eden customized and integrated a Content Management System that allows UTOPY staff to easily modify and update site content on their own. Additionally, Eden implemented a custom web-to-lead integration between Salesforce.com and the CMS to improve lead generation, reporting and campaign management.
Eden Advertising & Interactive is also executing a Search Engine Optimization marketing campaign to support the site re-design and drive targeted search traffic to the UTOPY site for key words related to the company’s products and services. “We are very excited to launch the new Utopy site Eden created for us as it truly positions us as the leaders and experts in our industry,” said Roy Twersky, President of Utopy. “We chose to work with Eden because we knew that they understood our business and vision and would design and customize our site to meet all of our extensive business requirements. We also wanted to choose a company that understands Search Engine Optimization, print design and up-to-date marketing initiatives in order to market Utopy in the most effective ways possible. Eden delivered on all our expectations.”
UTOPY provides award-winning Customer Intelligence and Performance Optimization solutions powered by Speech Analytics, delivering the Voice of the Customer to enterprise decision-makers. With UTOPY solutions, free-flowing human conversations are transformed into actionable insight to strategically enrich the customer experience, optimize contact center performance, improve sales effectiveness and uncover competitive threats. UTOPY customers include innovative market leaders in financial services, insurance, healthcare, telecommunications, outsourcing, and retail.
Headquartered in San Francisco, CA, with offices worldwide, the UTOPY team has extensive experience in speech analytics, business intelligence, contact center operations and business process improvement. For more information, visit www.utopy.com or www.speechanalytics.com or call 866.44.UTOPY (866.448.8679).
About Eden Advertising & Interactive
Eden is a Toronto-based advertising and interactive agency that specializes in designing and developing effective, lead-generating marketing solutions across all media. Through their technological and creative expertise, they ensure clients meet their branding and growth objectives. For more information on EDEN, please visit: www.edenadvertising.com.