Radio-Active Advertising

Much like other types of traditional advertising, radio advertising is often underestimated by today’s digitally-driven marketers.

Radio ads aren’t ‘old school’ or ‘on their way out.’ Effective radio advertising is the perfect complement to your business’s current digital marketing services, reinforcing brand identity and building brand awareness on regional or national scales.

Our creative team of marketing experts produce local radio advertisements that capture your brand’s personality, while making a lasting impact on listeners. From radio commercial concepts and scripts to media buying and production, we’re involved in every step of the process to ensure your radio ads align with your marketing and advertising strategies.

Reinforce your brand identity across regional or national airwaves with Eden’s Radio Advertising services in Toronto – get in touch to get started on your next radio campaign.

To Production!

Turning Up Radio Frequency

According to the Pew Research Center, “traditional AM/FM radio continues to reach the overwhelming majority of the public. Audio as a platform is stronger than ever as more and more ways to listen continue to emerge.”

The truth is in the numbers. Radio is the #1 reach platform today: 93% of people listen to AM/FM radio, which surpasses TV (88%), PC (50%), smartphones (83%), and tablets (37%).

Millennials

More than 71.6 million Millennials use radio each month;
95% of Millennials are reached monthly by radio

Generation X

Nearly 80.5 million Gen-Xers use radio each month
97% of Generation X reached monthly by radio

Boomers

More than 41.2 million Boomers listen to radio each month
98% of Boomers reached monthly by radio

On-Air + Online

Radio commercials remain an integral piece of the marketing strategy puzzle. And while it’s a fantastic form of advertising, it’s best as a supporting, complimentary tactic to a larger digital marketing strategy. We find that once a business’s digital marketing services are optimized and performing well, radio ads and other forms of traditional advertising amplify the effectiveness of those fundamental marketing initiatives.

So before you get started on your next radio jingle, consider building a strong digital foundation for your business before you take over the airwaves.

Traditional advertising isn’t dead – it’s become the perfect complement to today’s digital marketing services. Check out some of our other traditional marketing services:

Direct Mail

Print Media

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Radio-Active Advertising

Reinforce your brand identity across regional or national airwaves with Eden’s Radio Advertising services in Toronto – get in touch to get started on your next radio campaign.

Turning Up Radio Frequency

On-Air + Online

Check out our digital marketing services to see what your business may be missing, or contact us for a FREE website assessment.

Traditional advertising isn’t dead – it’s become the perfect complement to today’s digital marketing services. Check out some of our other traditional marketing services:

Is Your Brand Magnetic?