How Do Social Media Retargeting Ads Work?
Making your brand visible across a number of online channels provides ongoing brand recognition, influencing customers to convert to your brand. Once we set up either an organic or paid social media campaign for you, a social media retargeting strategy will support brand awareness and exposure, while increasing sales conversions, ultimately growing your market share in the industry.
As shoppers browse other corners of the web after they leave your site, retargeted social media advertising reminds them to revisit your site via an ad that’s featured on their social media feeds.
Platforms such as Instagram and Facebook make it easy for our social media agency to create retargeting ads in a variety of formats, which we determine based on your target demographic. When someone visits your site, views a page, or adds a product to cart, a retargeting pixel installed by us creates a cookie that tracks that visitor. That cookie lets us know when your visitors bounce without completing a goal, appearing on a social media platform – this is when we serve highly-targeted and relevant retargeting ads to that visitor, based on their previous engagement and buyer’s intent.
This extremely targeted form of remarketing will become more optimized and refined over the course of the campaign, displaying your retargeting ads to the perfect audience at the perfect time.
