Paid Social Media Advertising

The average person owns five social media accounts, splitting an average of two hours across their favourite social media platforms every day. And the more time people spend on social, the more opportunities there are for businesses to attract new followers and customers.

Paid social media advertising allows you to feature your brand on platforms where you know high amounts of web traffic are sharing and talking about their interests, many of which may be intrigued by your products or services if they simply knew you exist.

Paid Facebook ads, Twitter paid ads, and other social media campaigns reach people who don’t follow your brand’s social media profiles directly, but have expressed an interest in your product or industry. Increasing your brand’s presence on social media can directly increase leads, customers, and conversions for your business.

Social media has brought the world to our fingertips – bring your brand there too. Contact Eden’s experts for more information about our social media services.

Get Social

What’s Included with Eden’s Paid Social Media Advertising Services

Social Media Strategy

From custom infographics, to eye-catching visuals and headlines or a short video, our social media campaigns never lose focus on getting your business more customers or driving brand recognition. We'll find the best social media platforms to get your messaging across, as not all channels are created equal.

Content Development

Being at the right place – at your customer’s fingertips – is key, but so is delivering the right messaging. We create content and posts that are designed specifically for your target audience, increasing the likelihood of engagement.

Social Media Campaign Setup

We’ll set up audiences, budgets, demographics, and analytic tools that ensure you’re getting the most out of every social media campaign.

Ad Management

We amplify what’s working and adjust what can be improved through multivariate testing. Using multiple images and ad copy on your ads helps us identify the best way to position your social media campaign for the greatest ROI.

Social Media Management & Community Monitoring

No one has time to answer each and every notification. Our social media management for business offers community monitoring and management that’s dedicated to supervising your accounts and responding to clients in a timely and professional manner.

Social Media Analytics

Social media analytics are a measurable, cost-effective way to test other online campaigns, ads, landing pages, and offers. Our social media marketing services include social analytics to provide insight into what’s attracting your target market, so we can amplify what’s working to grow your business.

Your customers are all over social media – but are your marketing efforts reaching them? Eden’s paid social media services are the perfect complement to your PPC campaigns, content marketing strategy, and other online advertising initiatives.

What’s Your Favourite Social Media Channel?

Everyone’s Talking about Paid Social Media Advertising

Paid ads such as sponsored Facebook posts or promoted tweets on Twitter are just a couple of ways to boost brand recognition with people who may be unaware of your brand. They may’ve been seeking products or services similar to yours for ages, and would become an instant customer if they just knew about your business.

Social media advertising helps reach those potential customers in a cost-effective, targetable way:

Paid advertising is a way to target very specific audiences, allowing you to direct highly-specific messages and content you know they’ll find valuable and provoking. This builds towards audience engagement, reach, and brand recognition, all accumulating to new customers.
Unlike other forms of online advertising, paid ads can pinpoint people that are most likely to convert, or purchase your product or service. For example, Facebook advertising services allow you to target particular demographics from age, to gender, location, and even income.
Paid social media campaigns are more likely to convert customers as most feature a clickable call-to-action (CTA) button within the ad, encouraging a user to ‘Learn More’, ‘Start a Free Trial’, or ‘Buy Now’. This provides users a next step in a convenient manner that’s so critical to today’s online advertising practices. Studies have shown strong improvement to click-through-rates (CTR, or the likelihood someone clicks your ad) when a CTA is featured.