Organic Social Media Services

When social media platforms hit the mainstream, businesses leveraged the free and limitless access to regional, national, and international audiences. It was a grand time for digital marketing agencies like us.

Today’s social media marketing, however, has become more of a pay-to-play environment. Paid social media has become essential for brands now that the most popular platforms have been saturated with businesses utilizing the accessibility to customers social media provides.

But organic social media campaigns still have a critical role to play. With virtually everyone checking their social media profiles a few times a day, putting your brand on your customer’s favourite social channels is invaluable in keeping your brand top of mind. Our organic social media advertising team make the most of the unique advantages of each social platform to communicate your brand’s values, improve your reputation, engage community audiences, and build influencer relationships.

Your customers are all over social media – your business should be too. Contact our social media specialists today, and we’ll help you create organic social media campaigns that your audience will Like, Share, and Comment on.

Start Socializing

The Role of Organic Social Media Campaigns in a Paid Media World

Communicate Values

Organic social media excels at displaying your brand’s lifestyle and values to consumers. Depending on your organic content, you can give your brand a strong identity that magnetizes new customers who align with your company’s philosophy.

Creativity

Social media is the perfect outlet to show off your company’s creative side. It’s a simple way to share fun, conversational content that isn’t suited for a corporate, professional website. The natural shareability that’s integral to social media is an added bonus, elevating your brand through a combination of creativity and messaging.

Engage Audiences

Most businesses will use social media to engage their target audiences. Asking questions, giving opinions, and sharing content are all easy ways your business can connect with customers, building relationships and solidifying customer loyalty. When a business takes the time to speak with customers on a personal level, it’s only beneficial to its customer service and reputation. As an added bonus, consistent social media management for you business will help you keep on top of what your audience is saying about you.

Influencer Relationships

Social media is a go-to resource for businesses to connect with influencers in their respective industries. There’s no better way to introduce your business to an important influencer than a simple follow or engagement, rather than cold-calling or sending an arbitrary email. Once a relationship is nurtured, influencers can play a big role in growing brand awareness on your behalf – all for free.

Magnetize Your Social Media Campaigns

Eden’s social marketing experts develop strategies that employ the best features of each popular social media platform, like Facebook, Twitter, Instagram, and Pinterest. We can set up and manage a number of social media marketing services for your business, ensuring everything aligns with and amplifies your other online advertising efforts.

Our social media services include:

Social profile creation, including profile pictures and banner images
Social media marketing strategy
Social media campaign creation & set-up
Social media management for business (community monitoring)