Call Tracking Tools Work?
Call tracking tools allow businesses to create local or toll-free 1-800 phone numbers that are unique to a particular advertising channel. These marketing campaigns can be anything – organic search, AdWords campaigns, social media ads, radio, and other out-of- home advertising – making phone tracking services one of the most flexible online advertising metrics available today.
When a customer calls one of your uniquely-generated call tracking numbers, the call is tracked and associated with the phone number’s marketing campaign. From there, we are able to understand the amount of calls generated through each advertising channel, as well as evaluate the quality of those calls. The data that we gather, analyse and share allows us to optimize your campaigns for the best ROI, while improving your customer acquisition and retention process.