Everything’s Online – But Don’t Forget Phone Lines

While forms are a great way to capture online leads, the hottest leads are often those who pick up the phone and call you.

Understanding where your calls are coming from is an efficient way to determine the effectiveness of your digital marketing campaigns and if you’re getting a worthwhile ROI. By tracking the source of your calls with distinct local or 1-800 numbers for each of your advertising channels, you can gauge the impact of your marketing efforts on lead generation and sales to make the best marketing decisions for your business.

Our call tracking services allows you to monitor the quality of your leads, as well as your customer acquisition process. Calls can be recorded, tagged, or shared with your team as well, helping improve customer service and customer acquisition.

Phone call analytics can help you pinpoint the advertising channels that deliver consistent quality calls to your business. Whether it’s search, digital, or offline marketing, Eden’s call tracking tools can help you get the most out of your other digital marketing services.

Give Us A Ring

Call, Collect, Optimize

Online, Offline, On Line

Digital, offline, search, PPC – call tracking online can gauge the success of any one of your marketing initiatives.

Conversion Analytics

Discover what’s driving your best inbound leads and conversions.

Call Recording

Reviewing inbound phone calls will help you improve customer service, customer acquisition, train your call staff, and qualify leads.

Call Reporting

Optimize your ROI with detailed reports on a number of valuable call metrics.

How Do
Call Tracking Tools Work?

Call tracking tools allow businesses to create local or toll-free 1-800 phone numbers that are unique to a particular advertising channel. These marketing campaigns can be anything – organic search, AdWords campaigns, social media ads, radio, and other out-of- home advertising – making phone tracking services one of the most flexible online advertising metrics available today.

When a customer calls one of your uniquely-generated call tracking numbers, the call is tracked and associated with the phone number’s marketing campaign. From there, we are able to understand the amount of calls generated through each advertising channel, as well as evaluate the quality of those calls. The data that we gather, analyse and share allows us to optimize your campaigns for the best ROI, while improving your customer acquisition and retention process.