A magnetic marketing strategy focuses on very specific details about your current situation vs. your goals. With a very focused and measurable approach, you can reach your marketing and advertising goals within a realistic and sustainable time frame.
A magnetic digital marketing strategy provides a very strategic path towards your objectives. At Eden, we have 20 years of experience in formulating online marketing strategies that attract a business’s key target audience. Through preliminary market research and brand development, we position our clients’ brands in front of the right pairs of eyes through SEO, PPC, and calculated placements across a variety of digital media channels.
Once we’ve developed your marketing strategy, we devise a marketing mix, or the digital marketing services that will connect your brand with your optimal target market. We track your key web metrics to confirm your channels are operating at peak efficiency, amplifying campaigns that are driving results and pivoting when necessary to keep your brand fresh and fulfilling.
A marketing strategy isn’t interchangeable with a marketing mix. While they both work off one another, each is distinct – meaning every business needs both its own marketing strategy, and a strategic marketing mix to meet company objectives.
The best way to distinguish the two is to imagine a marketing strategy as the macro, and the proceeding marketing mix as the micro.
Marketing strategy is ‘the big picture’ – including what your business offers, the distinct value proposition, and any related brand messaging. The value proposition is essential in marketing strategy, as it highlights the competitive advantage of a business, which is where most marketing strategies emerge from. It also tends to dictate the key messaging ALL your marketing will be built around, making marketing strategy essential.
If a marketing strategy is the destination, your marketing mix strategy is the route to get to that spot. Marketing mix elements include a combination of the best digital marketing methods to leverage a business’s messaging and value proposition to attract new leads. This involves everything – media platforms, content, creative, and timing – that will lead to the outlined objectives in a marketing strategy.
