Does Your Business Need a Magnetic Marketing Strategy?
A magnetic marketing strategy focuses on very specific details about your current situation vs. your goals. With a very focused and measurable approach, you can reach your goals within a realistic and sustainable time frame.
A magnetic digital marketing strategy provides a very strategic path towards your objectives. At Eden, we have 20 years of experience in formulating marketing strategies that attract a business’s key target audience. Through preliminary market research and brand development, we position our clients’ brands in front of the right pairs of eyes through SEO, PPC, and calculated placements across a variety of digital media channels.
Once we’ve developed your marketing strategy, we devise a marketing mix, or the digital marketing methods that will connect your brand with your optimal target market. We track your key web metrics to confirm your channels are operating at peak efficiency, amplifying campaigns that are driving results and pivoting when necessary to keep your brand fresh and fulfilling.
With Our Marketing Strategy, You’ll Know Exactly How To Direct Your Advertising Efforts for Optimal Brand Awareness and ROI. We Will Help You Formulate and Implement A Marketing Strategy That Meets or Surpasses Your Growth Objectives.
What are the Benefits of Eden’s Magnetic Marketing Strategy for Your Business?
Develop an original brand identity that differentiates your brand, highlight strengths, values, and purpose
Create messaging that truly resonates with your audience and inspires them to connect to your brand
Set achievable goals backed by advanced metrics and market research
Optimize your marketing budget for the best ROI
A/B testing to continually refine and improve campaign performance
Gather in-depth analytics data and make informed business decisions based on strategic insights
Amplify peak campaigns and take your business to the next level of growth and profitability
Marketing Strategy vs. A Strategic Marketing Mix
A marketing strategy isn’t interchangeable with a marketing mix. While they both work off one another, each is distinct – meaning every business needs its own marketing strategy, and a strategic marketing mix to meet company objectives.
The best way to distinguish the two is to imagine a marketing strategy as the macro, and the proceeding marketing mix as the micro.
Marketing strategy is ‘the big picture’ – including what your business offers, the distinct value proposition, and any related brand messaging. The value proposition is essential in marketing strategy, as it highlights the competitive advantage of a business, which is where most marketing strategies emerge from. It also tends to dictate the key messaging ALL your marketing will be built around, making marketing strategy essential.
If a marketing strategy is the destination, your marketing mix strategy is the route to get to that spot. Marketing mix elements include a combination of the best digital marketing methods to leverage a business’s messaging and value proposition to attract new leads. This involves everything – media platforms, content, creative, and timing – that will lead to the outlined objectives in a marketing strategy.
Eden can create a magnetic marketing mix for your brand with a combination of our digital marketing services!