Marketing Strategy vs. A Strategic Marketing Mix
A marketing strategy isn’t interchangeable with a marketing mix. While they both work off one another, each is distinct – meaning every business needs both its own marketing strategy, and a strategic marketing mix to meet company objectives.
The best way to distinguish the two is to imagine a marketing strategy as the macro, and the proceeding marketing mix as the micro.
Marketing strategy is ‘the big picture’ – including what your business offers, the distinct value proposition, and any related brand messaging. The value proposition is essential in marketing strategy, as it highlights the competitive advantage of a business, which is where most marketing strategies emerge from. It also tends to dictate the key messaging ALL your marketing will be built around, making marketing strategy essential.
If a marketing strategy is the destination, your marketing mix strategy is the route to get to that spot. Marketing mix elements include a combination of the best digital marketing methods to leverage a business’s messaging and value proposition to attract new leads. This involves everything – media platforms, content, creative, and timing – that will lead to the outlined objectives in a marketing strategy.