Clunky copy is the fastest way to get users off your website or landing page.
Comparatively, informative, inviting, and persuasive copywriting can get more people to visit your website, stay longer, and convert. Valuable content is the best way to make a strong & memorable first impression with new leads, and keep visitors coming back for more.
How can a content marketing strategy accomplish so much? Eden’s copywriting services in Toronto focuses on three main pillars:
Combining copywriting and SEO drives traffic to your website with high volume keywords – or search terms people commonly use to find products and services on Google – throughout your website, ensuring that your pages show up on the first page of Google search results or as featured snippets, which appear above the search results. This is commonly known as search engine optimization, or SEO.
SEO copywriting is a skill, done by trained writers who understand how to inject keywords into your web page copy in a natural, organic manner that visitors enjoy reading and search engines enjoy ranking. With Eden’s content writing service, your customers won’t even realize your content is keyword focused – they’ll just feel like it’s a piece of content perfectly relevant to their needs.
Creating original content online is important, but so is finding that content. That’s why copywriting and SEO are an essential pair, like Siegfried and Roy, peaches and cream, or Batman and Robin.
Once our content marketing services kick into gear, you’ll start to see more visitors to your site. And not just any visitors – thanks to the optimized content, they’ll be leads that are perfectly matched for your business, looking for goods and services that you offer.
Getting web traffic is a start – keeping them engaged is what separates our content writing services from other digital marketing agencies. With a team of SEO writers experienced in writing across an array of industries, adapting flexible tones and styles, we’ll capture the voice that truly speaks to your customers and keep them active on your site and reading more.
Once readers are engrossed in your website copy and have established brand credibility, our clear and inviting CTAs (call to action) will help them take that necessary next step to becoming loyal customers. Whether you want more customers to call your business or buy online, our website content marketing team will tailor the perfect CTAs that drive conversions on the most crucial pages of your website.
