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POURfect – Products Announces Corporate Website Re-Design with Eden Advertising & Interactive

Eden Advertising & Interactive Inc.
Toronto, Ontario
Contact: Esther Willinger
Email: advertise@edenadvertising.com
Tel: (905) 669-9550
Fax: (905) 669-0712

IMMEDIATE RELEASE

POURfect – Products Announces Corporate Website Re-Design with Eden Advertising & Interactive

Scottsdale, AZ and Toronto, Ontario (July 2010) – POURfect – Products; the developer of the revolutionary no-spill POURfect – mixing bowls, cups, beakers, measuring spoons, Scrape-A-Bowl, and Whisk-A-Bowl; made an impact in the housewares industry this past year and its principal product has even been coined the last mixing bowl you’ll ever need. However, the company’s website had struggled to cohesively evolve as the company and product line grew.

With the assistance of Eden Advertising & Interactive, POURfect Products announces the re-design and re-launch of the company website, showcasing its innovative line of kitchen gadgets — www.pourfectbowl.com. Along with the entire website design and programming, Eden produced all catalogue product photography and style shots along with new product demonstration videos providing tips for food preparation and baking. Eden also developed an interactive retail locator map along with an animated menu bar that allows visitors to easily access information from any page with ease.

Made entirely in the USA, POURfect Products complement any kitchen decor as they are available in eight standard colors and dozens more through custom ordering. The website’s user-friendly design allows the site visitor to easily view each kitchen tool in their favorite color choice by the click of a button. The site’s brilliant hues showcase the line as though the culinary gadgets are sitting before one’s very own eyes and offers visitors the opportunity to enlarge photographs for a sharper image of each item, providing better visibility of the unique features.

With its expansive array of product in retail stores throughout the nation and internationally, visitors are able to use the interactive “Where To Buy” map for a seamless store locator, complete with establishment name, address and contact information. Further, Eden developed a section devoted entirely to retail and wholesale customers, which is password protected and provides up-to-date sales information and resources.

“It has been a pleasure working with Eden,” says Randy Kaas, founder of POURfect Products. “We wanted to create POURfectbowl.com to showcase our line of kitchenware products that cater to professionals and baking enthusiasts. Eden made that happen, through its attention to detail and awareness of our customers’ needs, we now have a website that better represents our company and capabilities.”

About POURfect – Products

Made entirely in the USA, POURfect – Products address common frustrations and mishaps in the kitchen to make food preparation easier, more accurate and tidier for anyone. Available in dozens of colors including: Empire Red, Majestic Yellow, Tangerine, Pear, Willow Blue, Caviar, and traditional White, the POURfect Product line will complement any kitchen’s decor and KitchenAid – appliances. In addition, the entire line is extremely ergonomic and light-weight making it easier for people with arthritis and carpal tunnel syndrome to grip them and the POURfect measuring cups and spoons feature measurements in English, Metric and Braille for cooking enthusiasts requiring assisted living products. Plus all POURfect Products are dishwasher and microwave safe. www.pourfectbowl.com.

About Eden Advertising & Interactive

Eden is a Toronto-based advertising and interactive agency that specializes in designing and developing effective, lead-generating marketing solutions across all media. Through their technological and creative expertise, they ensure clients meet their branding and growth objectives. For more information on EDEN, please visit: www.edenadvertising.com.

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