In today’s digital world, there are still some holdouts who have resisted building a website for their business. What good reasons are there for not having a website and online presence? Here are the most reasonable excuses for not having a website:
When you’re making a big purchase or business deal, the first thing you probably do is research it online. Whether you’re seeking information about different products on the market, or researching a particular brand, business or person you plan on doing business with, the process of researching online is now a ubiquitous part of making big purchases for most consumers.
Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don’t realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely on producing and promoting a quality online video.
In case you missed it, on April 29th 2015 Eden Advertising & Interactive hosted a free breakfast and digital marketing seminar, sponsored by Google. At the event, we opened our doors to eager business owners interested in learning about digital marketing strategies geared towards their small and medium sized businesses.
What do you do to market your business online? Are your efforts focused on building a social following on sites like Facebook and Twitter? Maybe blogs and posting fresh new content are your forte? Or perhaps you find paid search is most beneficial because it draws immediate traffic? If your answer is that you do a little of each, you’re already on the right track! However, if you’re putting all your eggs in one basket, you may be in trouble if that basket disappears.
It’s long been known that being mobile compatible is one of the many factors that Google takes into consideration when determining page ranks. However, Google has announced that being mobile-friendly is no longer optional – it’s a necessity.
There are dozens of companies and sites out there that boast you can create a professional website for free, or mere pennies. With these ultra-affordable options available, what’s the point in paying for a custom website? You might be surprised how many advantages there are to hiring a professional web developer to build a custom website design for your brand.
Here are 8 compelling reasons to hire an experience website developer instead of using a free website template.
With the new year upon us, and the holidays in our rearview, it’s time to get back to business and think about how to approach your brand’s online marketing for 2015! In this article, we cover 12 of the biggest online marketing trends your business should put on your new year’s resolution list:
Phone calls are some of the hottest leads your business receives. Generating these leads is integral to growing your company. With call tracking it’s possible to learn how incoming callers found your business and tailor your response based on their needs. You can also adjust your marketing budget to focus your spending on channels that are driving the most leads.