The holidays are here, and it’s time to ramp up your social media strategy. This season is crucial for retail and ecommerce businesses. Social media provides businesses of all sizes with a cost effective way to communicate with millions of people. By coordinating the right holiday marketing campaign, you can boost customer engagement with your brand, and watch your sales soar!
Social media marketing has quickly become a necessary element of any digital marketing strategy. More than half (3 out of 5) small and medium sized businesses claim they have gained new customers through social media.
In case you missed it, on April 29th 2015 Eden Advertising & Interactive hosted a free breakfast and digital marketing seminar, sponsored by Google. At the event, we opened our doors to eager business owners interested in learning about digital marketing strategies geared towards their small and medium sized businesses.
What do you do to market your business online? Are your efforts focused on building a social following on sites like Facebook and Twitter? Maybe blogs and posting fresh new content are your forte? Or perhaps you find paid search is most beneficial because it draws immediate traffic? If your answer is that you do a little of each, you’re already on the right track! However, if you’re putting all your eggs in one basket, you may be in trouble if that basket disappears.
Phone calls are some of the hottest leads your business receives. Generating these leads is integral to growing your company. With call tracking it’s possible to learn how incoming callers found your business and tailor your response based on their needs. You can also adjust your marketing budget to focus your spending on channels that are driving the most leads.
For any website or digital marketing campaign, you should be aware of your campaign performance in order to make adjustments that will further optimize your content and user experience. Without understanding your results, it’s difficult to efficiently distribute your marketing efforts and budget.
So you’re curious about geo-targeting and how it can help your business. For small and medium businesses, or even national businesses with many stores in varying locations, geo-targeting is one of the most cost-effective ways to find local customers who are likely to convert into leads for your business. Geo-targeting allows you to focus your online marketing efforts on a very specific group of people within a geographic location. You can choose to target people within a specific country, province, city, region, or even a certain neighbourhood.
A landing page is a designated page for someone to land on, after they click on a link. Usually the page has unique content that ties in with the PPC (pay-per-click) or SEO (search engine optimization) source that drove you to that page. It’s possible to create a landing page anywhere you link from another page or online ad.