Eden Advertising & Interactive Inc.

8400 Jane Street, Suite 300
Concord, ON L4K 4L8

Tel: + 1-905-669-9550
+ 1-800-844-0106

Fax: + 1-905-669-0712

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Phone Tracking

How to Track Key Conversions on Your Website


In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it’s time to learn how to set them up properly! It’s amazing how many businesses know they should be tracking forms, phone calls and so on, but don’t know how to do it.

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6 Valuable Types of Conversions (That Aren’t Sales!)


When asked what constitutes a conversion, businesses often think ‘sales’ and ‘customer acquisition.’ This is a very narrow view of your business, however. Purchases aren’t the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable types of conversions that should be a priority for your business. Not only are they important, but they can lead to an increase in sales when nurtured properly!

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