We’ll be the first to admit it: we don’t understand viral trends.
Yes, we realize the irony of prefacing a blog about the secrets to going viral, then saying we don’t understand them. What we mean to say is determining what marketing strategy will go viral is as difficult as deciphering whether that dress was black and blue or gold and white.
Managing your own AdWords campaigns is a daunting task that many businesses struggle with. There are countless guides and help forums that can provide an AdWords newbie with tips to improve their campaigns, however there are some trade secrets that most people aren’t aware of.
Whether it’s your own name, your business name, keywords you want to rank for, or some dirt before going on a date, we all do it – Googling. We can’t help but be curious about the information that will show up on Google! Knowledge is power, and we are all for empowering yourself, but curiosity also killed the cat.
If you are running a search engine marketing campaign online for your business, here are 6 reasons why you need to stop Googling to view your ads.
In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it’s time to learn how to set them up properly! It’s amazing how many businesses know they should be tracking forms, phone calls and so on, but don’t know how to do it.
When asked what constitutes a conversion, businesses often think ‘sales’ and ‘customer acquisition.’ This is a very narrow view of your business, however. Purchases aren’t the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable types of conversions that should be a priority for your business. Not only are they important, but they can lead to an increase in sales when nurtured properly!
As a mother of children between the ages of 7 to 10, I’m amazed by their innate negotiation skills and natural marketing and sales talents. As I watch or listen to their communication techniques, it reminds me that we’re all born with these innate sales and marketing skills in some shape or form, but we sometimes lose or unlearn them as we get older.
So I’ve decided to pinpoint the marketing and sales techniques my children use, that we all need to incorporate into our advertising!
Events are a great way to generate leads and sales. Whether you have a retail location and want to generate product sales, or have a B2B operation and want to win new clients,events are a wonderful opportunity. They allow you to invite people to your location in a relaxed atmosphere, where you can gain their immediate attention and build a lasting impression.
The digital landscape is in constant flux. What’s hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We’ve sifted through 2016’s biggest trends, and created a list of digital marketing must-haves for the coming year.
Here are 12 up and coming digital marketing trends your business should get in front of for 2016:
The holidays are here, and it’s time to ramp up your social media strategy. This season is crucial for retail and ecommerce businesses. Social media provides businesses of all sizes with a cost effective way to communicate with millions of people. By coordinating the right holiday marketing campaign, you can boost customer engagement with your brand, and watch your sales soar!