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Eden Advertising & Interactive Inc.

8400 Jane Street, Suite 300
Concord, ON L4K 4L8

Tel: + 1-905-669-9550
+ 1-800-844-0106

Fax: + 1-905-669-0712


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Our Blog

Marketing to Baby Boomers: A guide to capturing leads of the golden generation

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If you fail to plan, you plan to fail, right?

That’s the accepted mantra to life and success in business. So when you’re putting together your business marketing plan for the year, you should be meticulous about the details: setting out your target market, preparing inventory and staff, carefully scheduling your promotions with events, and always leaving room for adjustments. You probably already know your target market – who they are, their geographic location, even their product or service preferences.

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#Hashtag Do’s and Don’ts

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You’ve seen it. You know of it. You’ve most likely used it. But how much do you really know about it?

A hashtag is most commonly seen and used in social media. It’s when you use a hash character or pound sign (#) in front of a word or unspaced phrase – #LikeSo. It’s a type of label or metadata tag used to make it easier for users to find content with a specific theme or topic. It’s regularly used within the main text or at the end of a post. On many social media sites – like Twitter, Facebook, Instagram, Pinterest, and Google+ – hashtags are clickable or searchable.

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The Secrets to Stupidly Successful Viral Trends

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We’ll be the first to admit it: we don’t understand viral trends.

Yes, we realize the irony of prefacing a blog about the secrets to going viral, then saying we don’t understand them. What we mean to say is determining what marketing strategy will go viral is as difficult as deciphering whether that dress was black and blue or gold and white.

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Why You Need to Stop Googling Yourself… Right Now!

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Whether it’s your own name, your business name, keywords you want to rank for, or some dirt before going on a date, we all do it – Googling. We can’t help but be curious about the information that will show up on Google! Knowledge is power, and we are all for empowering yourself, but curiosity also killed the cat.

If you are running a search engine marketing campaign online for your business, here are 6 reasons why you need to stop Googling to view your ads.

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How to Track Key Conversions on Your Website

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In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it’s time to learn how to set them up properly! It’s amazing how many businesses know they should be tracking forms, phone calls and so on, but don’t know how to do it.

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6 Valuable Types of Conversions (That Aren’t Sales!)

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When asked what constitutes a conversion, businesses often think ‘sales’ and ‘customer acquisition.’ This is a very narrow view of your business, however. Purchases aren’t the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable types of conversions that should be a priority for your business. Not only are they important, but they can lead to an increase in sales when nurtured properly!

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What Your Kids Can Teach You About Sales & Marketing

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As a mother of children between the ages of 7 to 10, I’m amazed by their innate negotiation skills and natural marketing and sales talents. As I watch or listen to their communication techniques, it reminds me that we’re all born with these innate sales and marketing skills in some shape or form, but we sometimes lose or unlearn them as we get older.

So I’ve decided to pinpoint the marketing and sales techniques my children use, that we all need to incorporate into our advertising!

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