Eden Advertising & Interactive Inc.

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Marketing Strategy

How to Track Key Conversions on Your Website


In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it’s time to learn how to set them up properly! It’s amazing how many businesses know they should be tracking forms, phone calls and so on, but don’t know how to do it.

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6 Valuable Types of Conversions (That Aren’t Sales!)


When asked what constitutes a conversion, businesses often think ‘sales’ and ‘customer acquisition.’ This is a very narrow view of your business, however. Purchases aren’t the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable types of conversions that should be a priority for your business. Not only are they important, but they can lead to an increase in sales when nurtured properly!

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What Your Kids Can Teach You About Sales & Marketing


As a mother of children between the ages of 7 to 10, I’m amazed by their innate negotiation skills and natural marketing and sales talents. As I watch or listen to their communication techniques, it reminds me that we’re all born with these innate sales and marketing skills in some shape or form, but we sometimes lose or unlearn them as we get older.

So I’ve decided to pinpoint the marketing and sales techniques my children use, that we all need to incorporate into our advertising!

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Event Marketing on Shoestring Budget: How to Promote an Event and Dramatically Increase Sales


Events are a great way to generate leads and sales. Whether you have a retail location and want to generate product sales, or have a B2B operation and want to win new clients,events are a wonderful opportunity. They allow you to invite people to your location in a relaxed atmosphere, where you can gain their immediate attention and build a lasting impression.

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12 Digital Marketing Trends You Won’t Want to Miss in 2016


The digital landscape is in constant flux. What’s hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We’ve sifted through 2016’s biggest trends, and created a list of digital marketing must-haves for the coming year.

Here are 12 up and coming digital marketing trends your business should get in front of for 2016:

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