Events are a great way to generate leads and sales. Whether you have a retail location and want to generate product sales, or have a B2B operation and want to win new clients,events are a wonderful opportunity. They allow you to invite people to your location in a relaxed atmosphere, where you can gain their immediate attention and build a lasting impression.
With the new year upon us, and the holidays in our rearview, it’s time to get back to business and think about how to approach your brand’s online marketing for 2015! In this article, we cover 12 of the biggest online marketing trends your business should put on your new year’s resolution list:
The introduction of Canada’s Anti Spam Legislation (CASL) last month has some businesses concerned about the fate of their email marketing campaigns. Fortunately, CASL isn’t as limiting as you might have been led to believe. Email marketing is still an effective way to generate quality leads when done properly.