The digital landscape is in constant flux. What’s hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We’ve sifted through 2016’s biggest trends, and created a list of digital marketing must-haves for the coming year.
Here are 12 up and coming digital marketing trends your business should get in front of for 2016:
Parallax websites, often known as “scrolling websites” or “one page websites” are now a commonly used type of website design. Parallax websites have all their content on one long web page, usually with multiple anchors (or on-page links) to divide content. The style was popularized in 2011, when sports brand Nike designed a parallax site. Since then, numerous websites have adopted parallax designs for their impressive graphic style.
There are dozens of companies and sites out there that boast you can create a professional website for free, or mere pennies. With these ultra-affordable options available, what’s the point in paying for a custom website? You might be surprised how many advantages there are to hiring a professional web developer to build a custom website design for your brand.
Here are 8 compelling reasons to hire an experience website developer instead of using a free website template.
With the new year upon us, and the holidays in our rearview, it’s time to get back to business and think about how to approach your brand’s online marketing for 2015! In this article, we cover 12 of the biggest online marketing trends your business should put on your new year’s resolution list:
Another year is upon us, bringing with it lots to look forward to in the world of online marketing! Reflecting upon the developments of 2013, Eden has compiled a list of web trends your business should be keeping an eye on for 2014!
A landing page is a designated page for someone to land on, after they click on a link. Usually the page has unique content that ties in with the PPC (pay-per-click) or SEO (search engine optimization) source that drove you to that page. It’s possible to create a landing page anywhere you link from another page or online ad.
How to Covert Website Traffic into Leads that can Boost Sales
1. Evaluate your traffic sources
First, evaluate where your traffic is coming from. If you’re doing any advertising to generate traffic to your website, make sure your advertising campaigns are focused on reaching your target market to ensure you’re hitting the right market that would be interested in what you’re offering or selling.
Everyone can agree by now that no matter what size business you have, whether you`re a sole proprietorship, small, medium, large business or multi-national organization – every business needs a website.
Technically speaking you can get away without business cards, brochures, or even a physical office. However, if you don`t have a website, it will raise large question marks about whether you actually have a real business, or whether your business can afford to be in business.