As soon as you develop your logo and brand, every piece of communication is a form of advertising. Every social media post, every flyer, and every business card you give out is a representation of what you and your business are about. Whether or not you know it, you’re spending money on advertising, but how do you know you’re not wasting dollars on advertising myths? Read More
It’s 2017, the access to information is at an all-time high and the young adults of today seem more into politics and social justice than they’ve ever been. Some advertisers, (two of which will be discussed) are trying to capitalize on the recent social justice phenomenon. Read More
Despite NHL commissioner Gary ‘Just Go Away, Gary’ Bettman’s best efforts to evolve the sport of hockey in the United States, he’s been about as successful as Michael Jordan’s baseball ‘career’. Read More
When you’re utilizing Search Engine Optimization (SEO), know this: Google is your one true overlord that decides the fate of you and your business. And as its loyal retainer, you must heed its rules and regulations in order to be rewarded with traffic and revenue stream.
But with millions of competitors looking to take your spot on the first page of search results, sometimes you might feel the urge to rely on… ‘Band-Aid’ methods to get you by.
Last week in our Generational Marketing series, we talked about tailoring your marketing series to Generation X. So, following the natural sequence of order, we’ll be moving on to the next generation in this blog. Ladies and gents, welcome the…