Clera Windows + Doors turned to Eden Advertising’s creative team to develop a fresh new summer advertising campaign. The previous campaign, which ran for a couple years, focused on the four decades of rich history behind Clera, and how founder Steve Mastrorillo built the company. Along with his family, Steve still owns and operates the company today. Clera decided it was time to bring a fresh new spin to their advertising as they approached the busy summer months.
Upon exploring Clera’s unique approach to the window industry, Eden crafted a campaign around the theme “No Regrets.” Clera is one of the very few window and door companies in Ontario that manufactures, sells and installs their own products. As a result, customers are assured that Clera carefully monitors every aspect of the window replacement process, from the earliest manufacturing and production stages all the way through to final installation and maintenance. In addition to ensuring customers get high-quality, premium windows, Clera backs all their windows with a lifetime warranty. With this added reassurance, there’s nothing for customers to regret when they choose Clera for their window replacement project!
In addition to developing a new creative concept for the advertising campaign, Eden also designed a fresh new look to accompany it. The new design Eden developed maintains Clera’s recognizable blue and green colour scheme, while bringing a clean contemporary feel to the ad layouts, allowing the main message and customer benefits to truly stand out. This fresh approach allows Clera to stand apart from other window companies that have a more cluttered approach to their marketing creative.
The new advertising campaign was rolled out in July 2015, and included print media such as newspaper wraps, door hangers, flyers and other direct marketing pieces.
Clera Windows + Doors – www.clerawindows.com
Clera is one of Ontario’s largest window manufacturers. Founded in 1978 as FM Industries, Clera has served hundreds of thousands of homeowners, manufacturing and installing premium windows and doors in homes across Ontario.
Eden Advertising – www.edenadvertising.com
Eden Advertising & Interactive is a full-service advertising agency located in Toronto. Eden specializes in results-driven marketing that provides clients with optimized online and offline marketing solutions that are proven to generate maximum results.