Eden Advertising & Interactive is pleased to announce the launch of a brand new website for Canada’s Best Store Fixtures (CBSF). Eden and CBSF first collaborated to develop CBSF’s brand image and launch their previous website in 2008. To keep pace with the rapidly evolving online marketing landscape and reflect how CBSF has changed over the last 6 years, Eden worked closely with CBSF to develop a new, fully optimized and responsive site for the brand. The new website, launched in January 2014, is already drawing in more traffic and leads than its predecessor.
The fully search engine optimized site has seen a significant increase in incoming traffic and other vital web statistics. Some of the impressive stats include:
- Monthly traffic is up 58.65% compared the previous site.
- Organic traffic has increased 63.76% and produces more conversions than any other source of traffic.
- Visit duration and the average number of pages viewed have increased.
- Visits from mobile devices increased 71.81% and visits from tablets increased 39.86%. This is attributed to user-experience on their new responsive website that is optimized for desktops, tablets and mobile devices.
- The site now ranks for over 100 unique and relevant keyword phrases, many of those on the first page of search engine results.
- Most importantly, conversion rates have gone up significantly.
The site’s many added features such as galleries, floor plans, videos and other visual aids have all contributed to improved SEO, more successful site engagement and higher lead conversion. Esther Willinger, president of Eden Advertising explains, “Our focus was to develop a site that reflects the scope of services and products that CBSF offers, and to do so in a way that reflects their leading image in the market, while enabling them to rank highly on search engines. We also focused on developing content that would convert search engine traffic into real sales leads. So far, all the data is proving that the new CBSF site is accomplishing what we set out to do.”
Most importantly, with the new site design, CBSF has adopted a modern look that speaks to their forward-thinking approach to store fixtures and their clients. Improved search optimization and user-engagement ensure that CBSF can look forward to continued growth with confidence.
Visit the new CBSF site: www.canadasbeststorefixtures.com