Eden Advertising & Interactive Wins “Best of Category” in Cross Media at the 2010 Web2Awards
Toronto, Ontario – December 15, 2010 – Creative marketing agency, Eden Advertising & Interactive is the proud winner of a 2010 Web2Award for a personalized cross-media marketing initiative designed for Alphagraphics.
The cross-media marketing campaign consisted of a personalized calendar sent to Alphagraphics customers, directing them to visit a uniquely personalized website in order to fill out a questionnaire relating to their printing needs followed by a selection of complimentary gift cards to choose from. For AlphaGraphics, not only did this initiative deliver new business for the company, the results earned a 13.5% response rate, which Alphagraphics franchisee, Jim Hewell said “was our most successful direct marketing campaign to date.”
The Web2Awards hosted by The Printing Industries of America, is an annual award competition in the print and marketing service provider industry. This award celebrates the forward-thinking mindset of companies and their ability to excel in current technologies to enhance their businesses. Entries were judged by a 5-panel group of professionals who marked entries based on overall design, structure and navigation, content, technology, ease of use and innovation.
Judges from the competition were highly impressed with Eden. “Great design and creativity. Using personalization to link multichannel campaigns to business opportunities is what integrated marketing is all about”, said one of the panel members.
“It’s great to be recognized with our second award for this cross media campaign.” said Esther Willinger, President of Eden Advertising & Interactive. “Thanks to our creative expertise and Racad Tech’s 1-to-1 variable printing technology which was utilized to enable such an integrated personalized solution, we are not only able to win awards, but also drive measurable results for our clients.”
Eden’s cross-media marketing campaign was one of the highest rated entries in the entire awards contest. More details about the award winning campaign can be viewed at: http://edencrossmedia.com/calendar-campaign.html
A complete list of all the winners of this competition can be viewed at: http://www.printing.org/news/6630
Eden Advertising & Interactive – www.edenadvertising.com
Eden is a Toronto-based advertising and interactive agency that specializes in designing and developing effective, lead-generating marketing solutions across all media. Through their technological and creative expertise, they ensure clients meet their branding and growth objectives.
AlphaGraphics, Inc. – www.alphagraphics.com
AlphaGraphics, Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network leads the industry in sales per location. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively.
RACAD Tech, Inc. – www.racadtech.com
RACAD Tech, Inc. is committed to creating innovative and user-optimized Web applications for a diverse client base. Racad’s development specialties include software services for the Web-to-print industry. Their solutions power some of the most well known brands in the print industry. Racad’s Web-to-Print solutions are web-based products hailed for their ease of use, accessibility and affordability. Racad’s suite of products covers the spectrum of web to print solutions required for graphic arts and print companies of any size. Their products include: FTP and PDF Print Drivers for printers at www.goprint2.com, www.FTPPrint.com and GoSendEx.com. Easy 1-to-1 Marketing portals are available at www.fingerprintpics.com and www.myvdprint.com, as well as their flagship web to print engine available through www.goepower.com.