Leading industry publication Search Engine Land recently announced Eden Advertising & Interactive Inc. (EDEN) amongst its shortlist of nominees for the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams, and individuals around the world.
EDEN is thrilled to be nominated for Best Enterprise Search Engine Marketing Initiative – Financial Services. This is the second consecutive year EDEN has been nominated for a Landy Award, being named a finalist for Best Overall Search Marketing Initiative — SEO & SEM in 2016.
“We are extremely honoured to be recognized by our peers for the SEM marketing initiatives achieved for The National Benefit Authority,” said Esther Willinger, president of Eden Advertising & Interactive.
“We believe that every marketing concept can be optimized. Carefully selecting the right message, in combination with creative and appropriate media is essential to connecting our clients with customers that need their products and services. Being a Landy Finalist two years in a row truly reinforces that our results-driven approach is the optimal path to success for us and our clients.”
EDEN was tasked with a number of SEM initiatives for The National Benefit Authority, Canada’s leading service provider for the Disability Tax Credit program. Eden’s main objectives were to decrease the SEM budget, while increasing targeted leads and conversion rates.
EDEN surpassed every campaign objective, highlighted by a 42% lower SEM budget compared to the previous quarter, while increasing paid search traffic by 63%. Most notably, the conversion rate improved by 125% and goal completions increased by 266%.
“We are very proud to have chosen Eden Advertising as our Digital Marketing Agency,” adds Akiva Medjuck, Founder and CEO of The National Benefit Authority. “Our mission is to generate awareness of the Disability Tax Credit to over 500,000 Canadians who aren’t receiving their Disability Tax Credit.
“EDEN has been the perfect team to help us reach our goal. Their team goes above and beyond on any project we work on together. The level of trust and expertise that they bring to any project is unmatched by any other digital service provider we’ve worked with in the past”.
Michelle Robbins, the newly appointed SVP of Content an Editor-in-Chief of Search Engine Land, was incredibly impressed by the depth and scope of entries in this year’s competition.
“As a first time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring. The work done, creativity expressed, and results achieved demonstrate what a truly talented community it is that we serve.”
Winners will be announced during an evening awards ceremony and celebratory gala held on October 25, 2017 in New York City.
Eden Advertising www.edenadvertising.com
Eden Advertising & Interactive is a full-service advertising agency located in Toronto. Eden specializes in results-driven marketing that provides clients with optimized online and offline marketing solutions that are proven to generate maximum results.