Eden Advertising & Interactive launches new website for MicroSkills, the non-profit organization dedicated to leading women, newcomers and youth in the Greater Toronto Area to economical and socia
Toronto, Ontario – April 17, 2012 – Creative marketing agency, Eden Advertising & Interactive, is proud to support the community of new Canadians, women and youth by providing them with easy online access to the skill-building programs at MicroSkills. The organization’s new website, re-designed and developed by Eden Advertising, offers the Toronto community a user-friendly platform to MicroSkills’ events and services.
“MicroSkills is a multi-cultural, non-profit organization that breaks down the barriers that prevent self-sufficiency,” says Kay Blair, Executive Director of MicroSkills. “For over 25 years, MicroSkills has been helping and inspiring new Canadians, youth, and women find productive lives in Canadian society.”
MicroSkills takes pride in its culture of innovation as it is constantly growing and improving programs yearly. This is why MicroSkills inevitably contracted the innovative team at Eden Advertising to improve their online presence with a cleaner user interface, easier navigation, online videos, search feature, and social plug ins to Facebook, LinkedIn, Twitter and Youtube.
“Building a highly effective online presence for MicroSkills was very important to all of us at Eden,” says Esther Willinger, President of Eden Advertising. “Newcomers to Canada, low-income women and at risk youth endure many challenges; however, developing a web presence that facilitates Microskills’ cause and enables their clients to easily access the programs and courses needed to better their lives in the Canadian workforce was a driving motivation for the EDEN team and a very meaningful and fulfilling project for all of us who participated in its development.”
The re-designed MicroSkills website provides a list of unique programs that holds the key to developing an individual’s skills, broadening their network, and opening the door to opportunities in the Canadian workforce. Through unique training, job placements, mentorship and networking programs, MicroSkills empowers new Canadians, youth, and low-income women into a bright future and promising life.
Eden Advertising & Interactive – www.edenadvertising.com
Eden is a Toronto-based advertising and interactive agency that specializes in designing and developing effective, lead-generating marketing solutions across all media. Through their technological and creative expertise, they ensure clients meet their branding and growth objectives.
MicroSkills – www.microskills.ca
Since 1984, Microskills has been serving communities in the Greater Toronto Area. As a non-profit, charitable organization, Microskills strives to achieve excellence in service delivery to women, newcomers to Canada, youth and other community members who trust them to support improving their economic and social well-being.