The Approach
SEO – PPC – SEM – Web Design
- Optimized SEO foundations with high-volume, competitive keywords and long-tail keywords
- Ran Google Ads, Shopping Ads, Keyword Search, Retargeting and Display campaigns
- Used Facebook ads to target and retarget consumers at different stages of the conversion funnel with specific copy and unique claim offers
Due to American Tall’s highly specific niche, brand exposure was a key priority for our marketing strategy. In pursuit of this, we optimized their website from the top-down using highly competitive, high-volume keywords related to clothing for tall men.
Using Google Ads, Display, Shopping, Search and Retargeting campaigns, we were able to increase brand exposure and significantly boost sales.
With paid Facebook advertising campaigns targeting consumers at different points of the consumer funnel, we designed ads specifically to the needs of each tier for optimal results. While consumers at the awareness stage received ads focused on introducing them to the American Tall brand, those at the decision stage were shown ads related to specific American Tall products, for example.
