UX/UI design is on the rise, with many businesses taking advantage of advancements in the industry to help improve their digital presence and hit company goals. Aiding in everything from staying organized to bringing creative projects to life, design and development departments across a number of verticals are leveraging this new field in unique ways – and they’re doing so with the help of digital tools. These 5 UX/UI tools are particularly crucial to help your company improve everything from landing pages to full-blown websites.

1. Wireframing with Balsamiq

When it comes to wireframing, it’s all about laying out the framework in a way that looks appealing and flows naturally. To get this spot on, UX/UI designers usually have to go through a few iterations – drawing, erasing, and re-drawing again until the path is just right. This ultimately creates the skeleton for any new website, app, or other digital entity. 

And while pen and paper or a whiteboard are traditional methods, Balsamiq replicates the experience digitally. 

Beautiful in its simplicity, it strips away aspects like colour and detail (which should come later in the process), forcing designers to focus on structure and content first.

2. Prototyping with Adobe XD

“Fast, powerful, and just the right amount of everything,” Adobe XD is packed with tools to help UX/UI designers effortlessly design websites, apps, voice, and so much more.

A collaborative tool, it enables a team of designers to work together on the same screen, layering on everything from individual elements to complex animations in real-time, and with impressive speed.

A perfect tool for graphic designers working remotely, it provides the feel of being in the same room, without having to physically be there.

3. Creating Mockups with Figma

An old favourite UX/UI design tool at Eden Advertising, our team has been relying on Figma to create dynamic mockups for years (and we encourage yours to do the same). Where Balsamiq is great for low-fidelity wireframes, Figma is its perfect partner for high-fidelity prototypes. 

Just as collaborative by design as Adobe XD, thanks to its user-friendly interface, it’s also perfect for gathering feedback from other key team members. 

Along with a multitude of other features, it contains an up-to-date asset library, with a number of images and vectors to choose from while bringing your designs to life.

4. A/B Testing and Researching with Google Analytics

Another key step in the UX design process is, of course,  researching and A/B testing. 

Google Analytics is a phenomenal tool that’s cross-functional. In the case of UX/UI, designers can use GA (Google Analytics) to gain a better understanding of how visitors are currently interacting with your website, landing page, or app. By analyzing the data, they can gain valuable insights, which they then use to improve the overall experience – ultimately helping you hit your KPIs.

This is a constant cycle of improvement, as user patterns are always changing, and there’s consistently something we can be doing better. 

5. Heat mapping with CrazyEgg

On that same note, whenever releasing a new page, you can’t just assume it’s going to work – you have to put it to the test. By going through a process called heat mapping, your UX/UI designers can get a visual representation of how users are interacting with that specific page. A totally different approach to Google Analytics, it often guides your A/B testing, so that you can identify key patterns and visually changes you can easily change to increase web page engagement and conversion.

Need help creating websites and digital experiences that meet your growth goals? Eden Advertising has all the tools and expertise you need to succeed. Contact us!