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Jun15
general-data-protection-regulation

Does Your Marketing Meet GDPR Requirements?

By Esther Willinger on June 15, 2018
As of May 2018, the EU's General Data Protection Regulation, the most expansive government legislation on data protection yet, came into effect. This legislation is extremely consumer-oriented and codifies what responsibilities businesses have in terms of collecting, protecting and using personal data. What's more, businesses found in breach of any…
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Apr16
website-user-experience-best-practices

Is It Time for a Website Update?

By Esther Willinger on April 16, 2018
Spring is a time for renewal, and chances are your website is long overdue for a renovation. Website design philosophy is frequently changing and you need to make sure your web presence is aligned with the latest trends, otherwise you could be missing out on valuable conversions. A website refresh…
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May10
website-conversion-tracking-phone-tracking

How to Track Key Conversions on Your Website

By Esther Willinger on May 10, 2016
In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it's time to learn how to…
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Apr11
website-conversions-digital-marketing

6 Valuable Types of Conversions (That Aren’t Sales!)

By Esther Willinger on April 11, 2016
When asked what constitutes a conversion, businesses often think 'sales' and 'customer acquisition.' This is a very narrow view of your business, however. Purchases aren't the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable…
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Nov05
why-not-to-have-a-website-development-online-marketing

Top 5 Reasons Not to Have A Website for Your Business

By Esther Willinger on November 5, 2015
In today's digital world, there are still some holdouts who have resisted building a website for their business. What good reasons are there for not having a website and online presence? Here are the most reasonable excuses for not having a website: Your business is top secret and you don't…
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Jun18
youtube-video-advertising-online-video-production

How to Master Online Video Advertising Through YouTube

By Esther Willinger on June 18, 2015
Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don't realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely…
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Apr28
online-marketing-digital-marketing-diversification

3 Reasons Why Diversifying Your Online Marketing is Essential

By Esther Willinger on April 28, 2015
What do you do to market your business online? Are your efforts focused on building a social following on sites like Facebook and Twitter? Maybe blogs and posting fresh new content are your forte? Or perhaps you find paid search is most beneficial because it draws immediate traffic? If your…
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