Digital marketing is constantly changing, and 2019 might hold the most important digital marketing trends ever.
From the application of artificial intelligence in marketing to the advent of voice search marketing, and the benefits of video marketing, here are digital marketing trends to watch for in 2019.
Voice Search Marketing
With devices like Amazon Alexa spreading to more and more homes, as well as more refined digital assistants on mobile devices, it’s a no-brainer that voice search is one of the fastest growing marketing trends.
According to AlphaMetic.com, not only do 1 in 6 Americans own a smart speaker like Alexa or Google Home, but 40 per cent of adults use voice search at least once a day. As such, voice search marketing could be the biggest frontier in digital marketing trends since the discovery of SEO.
The Application of Artificial Intelligence in Marketing
The robots are taking over, but so far, it’s a bloodless revolution. The industry is abuzz with the application of artificial intelligence in marketing, as it goes from theory to reality.
For instance, in July, Google made its biggest alterations to its paid search program ever with the merging of DoubleClick and AdWords into Google Ads. A major part of this update was the introduction of responsive search ads. Using machine learning, this new breed of responsive ads are able to mix-and-match headlines and descriptions to create the most relevant ad possible for users.
This might be the main application of artificial intelligence in marketing in the near future. Whereas digital marketing tools have given us a plethora of metrics and analytics to analyze to refine advertising, AI will be able to make these insights faster and more accurately than human marketers ever could.
The Benefits of Video Marketing
Video killed the radio star, and the format is continuing its campaign to wipe out the written word. According to ImpactBND.com, 90 per cent of consumers use video to help them make buying decisions, and 64 per cent say videos directly contribute to them buying. In fact, they say that video marketing gets 66 per cent more qualified leads a year!
The key to getting the most benefits of video marketing is to keep video content short and informative, as videos that are less than 90 seconds long have an average retention rate of 59 per cent.
To empower your business with the digital marketing trends of 2019, contact Eden Advertising today. Our teams are analyzing the opportunities posed by voice search marketing, the application of artificial intelligence in marketing, and the benefits of video marketing to grow our clients’ businesses.