Eden Advertising Strategy

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Marketing Matchmakers: 4 Charming Ways to Attract New Customers Online

Attracting new customers through online marketplaces involves more than a witty pick-up line (Baby, you can give me a call-to-action anytime) and offering up your goods. ...you know what we mean. In the spirit of Valentine's Day, think about what you find attractive. Is it confidence? Self-awareness? Strong communication? A…
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Three Excellent Examples of Non-Retail Holiday Marketing

We get it. You aren't in the retail game, so you can't directly profit off consumers' holiday wish lists. But there's plenty of other ways to maneuver your marketing so that your brand benefits from the holiday season marketing boon. Read on for three examples of non-retail holiday marketing that…
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Five Misconceptions About B2B Advertising and Marketing

It's easy to justify why your B2B company doesn't focus on advertising and marketing strategies. Your audience is niche, and you rely on word-of-mouth and longstanding relationships, not snappy headlines and zany campaigns. But you're short changing your business's overall growth potential when you don't put the same amount of…
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How to Keep Your Content Strategy Focused (and Successful)

Staying focused in today's busy digital landscape is tough. With 'weapons of mass distraction' like smart phones and social media, it's easy to get lost in the dizzying whirlwind of technology, influence marketing, and other medias. As a result, we've found that small businesses in particularly tend to struggle staying…
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Game-Winning Strategies That Make Super Bowl Ads Worth Their Price

You don't have to be a die-hard football fan to agree that the Super Bowl is the modern, American equivalent of the ancient Roman Coliseum. Enter the stadium. The audience gathers around the center stage, where valiant warriors duke it out for the championship hardware. For marketers, however, that's not…
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Marketing Misery: Why Does the NHL Fail at Selling its Sport?

Despite NHL commissioner Gary 'Just Go Away, Gary' Bettman's best efforts to evolve the sport of hockey in the United States, he's been about as successful as Michael Jordan's baseball 'career'. He's adamant about keeping sad-sack franchises like Columbus and Arizona toiling in their respective American cities, where citizens would…
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5 Ways to Christmas-ize Your Holiday Marketing Initiatives

Alongside falling snowflakes and the blinding Christmas house lights courtesy your overly-cheerful neighbours, holiday marketing campaigns are a guaranteed sight once December rolls around. It's hard to blame businesses for crowding the seasonal selling floodgates, looking to cash in on frivolous holiday shoppers. Emails, social media, TV ads, direct mailers,…
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How to Track Key Conversions on Your Website

In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it's time to learn how to…
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6 Valuable Types of Conversions (That Aren’t Sales!)

When asked what constitutes a conversion, businesses often think 'sales' and 'customer acquisition.' This is a very narrow view of your business, however. Purchases aren't the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable…
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What Your Kids Can Teach You About Sales & Marketing

As a mother of children between the ages of 7 to 10, I'm amazed by their innate negotiation skills and natural marketing and sales talents. As I watch or listen to their communication techniques, it reminds me that we're all born with these innate sales and marketing skills in some…
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