Eden Advertising Strategy

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How to Tell a Compelling Brand Story

With so much noise and competition these days, your brand needs a way to cut through and tell a compelling story that separates it from the pack. And, no, that doesn't mean a timeline of your brand's history from inception to the present day; but rather, it's a way to…
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Why Personalization in Digital Marketing Is So Important

Before the digital era, we all knew our customers by name and were able to make personalized recommendations to them as they entered our shops or contacted our offices. A lot has changed since then, but one thing that hasn't is the desire for personalization. Not only does it show…
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How to Encourage Customers to Leave Online Reviews

As a business, you can say as many positive things about your company, products, and services as you want, but if those statements come from real customers instead - it's that much better for your reputation! Online customer reviews have become a form of currency - demonstrating to others that…
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The Anatomy of a Landing Page That Converts

So you've spent all this time and money designing, developing, and adding copy to your company website; now all you have to do is sit back and watch the leads roll in, right? Well... maybe not. While your corporate website is an indispensable digital marketing resource, we almost always recommend…
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Creating Cash Flow for Your Business During COVID-19

As local business owners continue to adapt to the COVID-19 pandemic and do everything they can to keep their company running, it's becoming increasingly difficult to stay afloat, as evidenced by the growing number of Toronto businesses closing their doors for good. Continue Reading »
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How to Adapt Your Digital Marketing Strategies During COVID-19

Taking a glimpse at the performance of 10 different websites in 10 different industries since the COVID-19 virus changed our lives, it's clear that some businesses (i.e. essential services) are thriving, while many others - especially small- and medium-sized businesses - are seeing performance drops averaging 20% in just a…
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7 Ways to Boost Sales on Your eCommerce Website

So, you've gone through all of the trouble of setting up an ecommerce store: You've picked out a solid eCommerce platform (although if you haven't yet, check out Eden's guide to choosing the best one), you know your audience well, and you've organized all of your products and services neatly…
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