Strategy Archives - Eden Advertising

How to Tell a Compelling Brand Story

By Esther Willinger on May 31, 2021

With so much noise and competition these days, your brand needs a way to cut through and tell a compelling story that separates it from the pack. And, no, that doesn't mean a timeline of your brand's history from inception to the present day; but rather, it's a way to…

Apr15

Why Personalization in Digital Marketing Is So Important

By Esther Willinger on April 15, 2021

Before the digital era, we all knew our customers by name and were able to make personalized recommendations to them as they entered our shops or contacted our offices. A lot has changed since then, but one thing that hasn't is the desire for personalization. Not only does it show…

Dec16

How to Encourage Customers to Leave Online Reviews

By Esther Willinger on December 16, 2020

As a business, you can say as many positive things about your company, products, and services as you want, but if those statements come from real customers instead - it's that much better for your reputation! Online customer reviews have become a form of currency - demonstrating to others that…

Dec16

The Anatomy of a Landing Page That Converts

By Esther Willinger on December 16, 2020

So you've spent all this time and money designing, developing, and adding copy to your company website; now all you have to do is sit back and watch the leads roll in, right? Well... maybe not. While your corporate website is an indispensable digital marketing resource, we almost always recommend…

May14

Waitress with a mask disinfects the table

When Your Store Reopens, Will Customers Come Back Again?

By Esther Willinger on May 14, 2020

Being proactive (and admittedly, optimistic), we want to provide a snapshot of what the post-coronavirus world could look like for physical retailers as stay-at-home measures are lifted. Continue Reading »

May06

Hand holding an umbrella against the 2019 novel coronavirus pneumonia, global plague virus

Protecting Your Business in a Pandemic, and Building for the Future

By Esther Willinger on May 6, 2020

The COVID-19 pandemic has led to mass closures of businesses of all sizes as a preventive measure geared towards worldwide sanitation and safety. Continue Reading »

Apr27

How Has COVID-19 Affected Ecommerce and Shopping Behaviour?

By Esther Willinger on April 27, 2020

Since COVID-19 has kept the world indoors over the past six weeks, it's led to significant ebbs and flows in ecommerce and online shopping behaviour.Continue Reading »

Apr20

small business owners calculating expenses

Creating Cash Flow for Your Business During COVID-19

By Esther Willinger on April 20, 2020

As local business owners continue to adapt to the COVID-19 pandemic and do everything they can to keep their company running, it's becoming increasingly difficult to stay afloat, as evidenced by the growing number of Toronto businesses closing their doors for good. Continue Reading »

Apr13

How to Adapt Your Digital Marketing Strategies During COVID-19

By Esther Willinger on April 13, 2020

Taking a glimpse at the performance of 10 different websites in 10 different industries since the COVID-19 virus changed our lives, it's clear that some businesses (i.e. essential services) are thriving, while many others - especially small- and medium-sized businesses - are seeing performance drops averaging 20% in just a…

Aug02

7 Ways to Boost Sales on Your eCommerce Website

By Esther Willinger on August 2, 2019

So, you've gone through all of the trouble of setting up an ecommerce store: You've picked out a solid eCommerce platform (although if you haven't yet, check out Eden's guide to choosing the best one), you know your audience well, and you've organized all of your products and services neatly…

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