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How to Master Online Video Advertising Through YouTube

Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don't realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely…
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3 Reasons Why Diversifying Your Online Marketing is Essential

What do you do to market your business online? Are your efforts focused on building a social following on sites like Facebook and Twitter? Maybe blogs and posting fresh new content are your forte? Or perhaps you find paid search is most beneficial because it draws immediate traffic? If your…
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A Guide to Developing Online Video Marketing For Your Brand

If a picture paints a thousand words, then a video offers a million. Brands have long been aware that consumers are very visually driven. With the rise in online video sites such as YouTube, Vimeo and Vine, brands have a new visual medium to explore. Online videos offer a visual…
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200 Ways an SEO Agency Optimizes Your Site For Google Algorithms

Yes, you read that right. Believe it or not, there are well over 200 factors that search engine algorithms look for on your site! Google and other search engines have developed complex algorithms that take into consideration an astounding array of factors, many of which you've probably never even thought…
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Use Online Reviews to Give Your Business an SEO Boost

It may come as a surprise to you that 79% of people say that they trust online reviews as much as personal recommendations. Even more surprising, most people read 6 reviews or less before they form an opinion on your business. As you can imagine, this makes online reviews a…
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Web Trends to Look Out for in 2014

Another year is upon us, bringing with it lots to look forward to in the world of online marketing! Reflecting upon the developments of 2013, Eden has compiled a list of web trends your business should be keeping an eye on for 2014! Website Design All the design trends for…
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