SEO & SEM - Eden Advertising

PPC vs. SEO – “What’s the difference between SEO and PPC? Which is better? Should I use SEO or PPC to market my website?”

By Esther Willinger on January 12, 2012

I get asked these basic fundamental SEO and PPC questions all the time. First it's important to understand "What is SEO?" and "What is PPC?" SEO stands for Search Engine Optimization. PPC stands for Pay Per Click advertising. Other references to PPC are CPC =Cost Per Click, and SEP =…

Dec05

Effective Copy Writing Strategies for Search Engine Optimization (SEO)

By Esther Willinger on December 5, 2011

Having a site that is Search Engine friendly and programmed in a way that is search engine compatible in order to allow the web crawlers to easily crawl through your site and index all your web pages is the first step to ensuring that you have the ability to be…

Nov23

Web Recommendations for 2012 – What you need to consider to keep up, and make the most out of your online marketing potential

By Esther Willinger on November 23, 2011

Recommendations by Esther Willinger, Eden Advertising A website is the virtual hub of any business. It is the place that people will visit when looking for your business and services. It is a place for people to learn more about your company before, during and after they meet you. It…

Eden Advertising SEO & SEM

PPC vs. SEO – “What’s the difference between SEO and PPC? Which is better? Should I use SEO or PPC to market my website?”

Effective Copy Writing Strategies for Search Engine Optimization (SEO)

Is Your Brand Magnetic?