SEO & SEM - Eden Advertising

9 Things We Learned at #SESTO – Search Engine Strategies Toronto

By Esther Willinger on June 24, 2013

For those of you not as familiar with search engine marketing, SES is a conference and expo highlighting trends and practices in search engine marketing. The leaders in online marketing, SEO, and web analytics converge to network and share tips, tricks and learn the latest best practices. We attended SES…

May07

SEO & PPC Landing Pages: Steps for Effective Lead Generation

By Esther Willinger on May 7, 2013

What is a Landing Page? A landing page is a designated page for someone to land on, after they click on a link. Usually the page has unique content that ties in with the PPC (pay-per-click) or SEO (search engine optimization) source that drove you to that page. It's possible…

Dec13

Web recommendations for 2013 – What you need to do to keep up with evolving web trends!

By Esther Willinger on December 13, 2012

How much has changed between 2012 and 2013 on the web? If you haven't yet read my web recommendations for 2012, then you should do that now, as all of my recommendations for 2012 still strongly apply to 2013, but even more so! With that said, if you have been…

Nov01

Converting Traffic into Leads

By Esther Willinger on November 1, 2012

How to Covert Website Traffic into Leads that can Boost Sales 1. Evaluate your traffic sources First, evaluate where your traffic is coming from. If you're doing any advertising to generate traffic to your website, make sure your advertising campaigns are focused on reaching your target market to ensure you're…

Aug31

The Advertising Spectrum Infographic

By Esther Willinger on August 31, 2012

How to prioritize your marketing opportunities and why? The Advertising Spectrum infographic illustrates how you should prioritize your marketing efforts and budget - working your way from the core of the spectrum outward through each layer. Understanding each layer of the Advertising Spectrum and how it interconnects with other layers…

May23

What is the Google Penguin update, and how does it affect websites?

By Esther Willinger on May 23, 2012

Google just released a new Webspam algorithm, Penguin update, that's targeted towards individuals intentionally spamming Google search results or claiming misinformation in order to increase their search engine ranking. The update hopes to return higher quality search results and improve user experience. Many companies stuff their sites with keywords or…

Apr18

Website Marketing Blunders

By Esther Willinger on April 18, 2012

The website is the focal point of every business online. Find out how to avoid making mistakes and bring customers to your online doorstep. Without a doubt a website is the online hub of any business today. Whether you have a bricks-and- mortar company, an online business or a combination…

Apr09

How many websites should you have for your business?

By Esther Willinger on April 9, 2012

It is impossible to accurately know how many websites exist on the World Wide Web today. However, Netcraft (a UK research company) released a report in February 2011 concluding that 612 million web domains have been accounted for already. It is estimated that only one third (185 million) of those…

Mar05

To Blog or Not to Blog

By Esther Willinger on March 5, 2012

With all the buzz about Social Media and blogs many companies feel the pressure to add a blog to their sites. Hopefully my answers to the following questions will help you determine if you should add a blog to your site, and if so, how you should manage it successfully.…

Feb08

Your Website Checklist

By Esther Willinger on February 8, 2012

Everyone can agree by now that no matter what size business you have, whether you`re a sole proprietorship, small, medium, large business or multi-national organization - every business needs a website. Technically speaking you can get away without business cards, brochures, or even a physical office. However, if you don`t…

Eden Advertising SEO & SEM

SEO & PPC Landing Pages: Steps for Effective Lead Generation

Converting Traffic into Leads

Website Marketing Blunders

How many websites should you have for your business?

Is Your Brand Magnetic?