SEO & SEM - Eden Advertising

Use Online Reviews to Give Your Business an SEO Boost

By Esther Willinger on June 4, 2014

It may come as a surprise to you that 79% of people say that they trust online reviews as much as personal recommendations. Even more surprising, most people read 6 reviews or less before they form an opinion on your business. As you can imagine, this makes online reviews a…

May05

Develop Effective Branded Social Media Content in 5 Easy Steps

By Esther Willinger on May 5, 2014

From fortune 500 companies to startups, there's a place for your branded content online. The key is learning how to make the most of your content. The potential audience you can reach is huge. Many of the most visited sites on the Internet are social media sites. Facebook, YouTube, Twitter…

Apr10

How to Write a Blog: 9 Tips For Starting a Blog Successfully

By Esther Willinger on April 10, 2014

You've got your site up to par with the latest in search engine optimization practices. What's the next step you can take to get your website, and your business, found by search engines and readers alike? Try starting a blog. A blog keeps you in touch with your customers and…

Feb06

Give Your SEO Efforts a Boost with Google Authorship

By Esther Willinger on February 6, 2014

It's no secret that Google gives priority to their associated brands and services (such as Google+ and YouTube) when it comes to search rankings. One of Google's newer ventures, Authorship was established in 2011, as a feature of Google+. Google Authorship puts a face on web content, providing a link…

Jan06

Web Trends to Look Out for in 2014

By Esther Willinger on January 6, 2014

Another year is upon us, bringing with it lots to look forward to in the world of online marketing! Reflecting upon the developments of 2013, Eden has compiled a list of web trends your business should be keeping an eye on for 2014! Website Design All the design trends for…

Dec17

PPC Advertising: Should You Hire an Agency or Handle It Yourself?

By Esther Willinger on December 17, 2013

When it comes to pay-per-click advertising (PPC), the concept seems pretty simple. You write a short ad, bid on keywords and watch the calls come in. Right? Not as simple as it sounds. PPC advertising can be your largest lead generator; however PPC campaigns actually require a great deal of…

Nov11

The Demise of Keyword Tool: Annoying? Yes. The end of SEO as we know it? Not quite.

By Esther Willinger on November 11, 2013

We've all been here before. Whether it's a forced layout change on Facebook or the new iOS software for your iPhone, when it comes to software updates, we all rebel against change. So when Google terminated their popular Keyword Tool, many who work in the field of search engine optimization…

Oct15

What is Geo-Targeting and How Can You Implement It on Your Website?

By Esther Willinger on October 15, 2013

So you're curious about geo-targeting and how it can help your business. For small and medium businesses, or even national businesses with many stores in varying locations, geo-targeting is one of the most cost-effective ways to find local customers who are likely to convert into leads for your business. Geo-targeting…

Sep25

How to Integrate Link Building into Your SEO Strategy

By Esther Willinger on September 25, 2013

Links are how search engine crawlers find their way from one site to another, and travel across the Internet. The more links you have pointing to your site, the easier it is for crawlers to find your site through various entry points. Since the early 90s, links have been used…

Jul30

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Eden’s Guide to Retargeting: What it is. How it works. And why it’s effective.

By Esther Willinger on July 30, 2013

You may have heard the term 'retargeting' lately, but do you know what it is? You've probably experienced retargeting, whether you were aware of it or not. If you've ever browsed for something online, only to realize the products or company you've viewed are showing up on websites you're visiting,…

Eden Advertising SEO & SEM

Give Your SEO Efforts a Boost with Google Authorship

PPC Advertising: Should You Hire an Agency or Handle It Yourself?

The Demise of Keyword Tool: Annoying? Yes. The end of SEO as we know it? Not quite.

Eden’s Guide to Retargeting: What it is. How it works. And why it’s effective.

Is Your Brand Magnetic?