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Use Online Reviews to Give Your Business an SEO Boost

It may come as a surprise to you that 79% of people say that they trust online reviews as much as personal recommendations. Even more surprising, most people read 6 reviews or less before they form an opinion on your business. As you can imagine, this makes online reviews a…
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Give Your SEO Efforts a Boost with Google Authorship

It's no secret that Google gives priority to their associated brands and services (such as Google+ and YouTube) when it comes to search rankings. One of Google's newer ventures, Authorship was established in 2011, as a feature of Google+. Google Authorship puts a face on web content, providing a link…
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Web Trends to Look Out for in 2014

Another year is upon us, bringing with it lots to look forward to in the world of online marketing! Reflecting upon the developments of 2013, Eden has compiled a list of web trends your business should be keeping an eye on for 2014! Website Design All the design trends for…
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What is Geo-Targeting and How Can You Implement It on Your Website?

So you're curious about geo-targeting and how it can help your business. For small and medium businesses, or even national businesses with many stores in varying locations, geo-targeting is one of the most cost-effective ways to find local customers who are likely to convert into leads for your business. Geo-targeting…
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How to Integrate Link Building into Your SEO Strategy

Links are how search engine crawlers find their way from one site to another, and travel across the Internet. The more links you have pointing to your site, the easier it is for crawlers to find your site through various entry points. Since the early 90s, links have been used…
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