SEO & SEM - Eden Advertising

Eden’s Digital Breakfast Demonstrates How to Improve Marketing Results!

By Esther Willinger on May 22, 2015

In case you missed it, on April 29th 2015 Eden Advertising & Interactive hosted a free breakfast and digital marketing seminar, sponsored by Google. At the event, we opened our doors to eager business owners interested in learning about digital marketing strategies geared towards their small and medium sized businesses.…

Apr28

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3 Reasons Why Diversifying Your Online Marketing is Essential

By Esther Willinger on April 28, 2015

What do you do to market your business online? Are your efforts focused on building a social following on sites like Facebook and Twitter? Maybe blogs and posting fresh new content are your forte? Or perhaps you find paid search is most beneficial because it draws immediate traffic? If your…

Mar27

Google Announces Websites Will Not Rank if They Aren’t Mobile-Friendly

By Esther Willinger on March 27, 2015

It's long been known that being mobile compatible is one of the many factors that Google takes into consideration when determining page ranks. However, Google has announced that being mobile-friendly is no longer optional - it's a necessity. According to Google, websites that are not mobile-friendly will no longer earn…

Mar25

Parallax Websites and Scrolling Web Design: Impressive or Bad for SEO?

By Esther Willinger on March 25, 2015

Parallax websites, often known as "scrolling websites" or "one page websites" are now a commonly used type of website design. Parallax websites have all their content on one long web page, usually with multiple anchors (or on-page links) to divide content. The style was popularized in 2011, when sports brand…

Feb25

Why Pay For a Website When You Can Get One For Free?

By Esther Willinger on February 25, 2015

There are dozens of companies and sites out there that boast you can create a professional website for free, or mere pennies. With these ultra-affordable options available, what's the point in paying for a custom website? You might be surprised how many advantages there are to hiring a professional web…

Jan12

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12 Online Marketing Trends Your Business Should Take Advantage of in 2015

By Esther Willinger on January 12, 2015

With the new year upon us, and the holidays in our rearview, it's time to get back to business and think about how to approach your brand's online marketing for 2015! In this article, we cover 12 of the biggest online marketing trends your business should put on your new…

Dec02

What Call Tracking Teaches You About Your Business That You Don’t Know

By Esther Willinger on December 2, 2014

Phone calls are some of the hottest leads your business receives. Generating these leads is integral to growing your company. With call tracking it's possible to learn how incoming callers found your business and tailor your response based on their needs. You can also adjust your marketing budget to focus…

Oct28

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4 Ways to Use Web Analytics to Boost Leads From Your Website

By Esther Willinger on October 28, 2014

For any website or digital marketing campaign, you should be aware of your campaign performance in order to make adjustments that will further optimize your content and user experience. Without understanding your results, it's difficult to efficiently distribute your marketing efforts and budget. Google Analytics is a valuable, yet free…

Oct06

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How To Plan and Execute a Great Website Design. EDEN’s 8 Stages of Website Development.

By Esther Willinger on October 6, 2014

Recently, we came across an awesome infographic on web mag that features advice for approaching a web design project. We loved it because it summarizes our web design process in a concise graphic. Ever wondered about the process that a website goes through before it hits the web and goes…

Jul10

200 Ways an SEO Agency Optimizes Your Site For Google Algorithms

By Esther Willinger on July 10, 2014

Yes, you read that right. Believe it or not, there are well over 200 factors that search engine algorithms look for on your site! Google and other search engines have developed complex algorithms that take into consideration an astounding array of factors, many of which you've probably never even thought…

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