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Google is Changing AdWords (Again)

They're at it again. Google flipped the digital marketing world on its head when it announced it would rebrand the DoubleClick and AdWords products as a part of a larger reimagining of the search engine giant's digital platforms. The two products, along with Analytics 360, are now known as Google…
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12 Digital Marketing Trends You Won’t Want to Miss in 2016

The digital landscape is in constant flux. What's hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We've sifted through 2016's biggest trends, and created a list of digital marketing must-haves for the coming year. Here are 12…
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Top 5 Reasons Not to Have A Website for Your Business

In today's digital world, there are still some holdouts who have resisted building a website for their business. What good reasons are there for not having a website and online presence? Here are the most reasonable excuses for not having a website: Your business is top secret and you don't…
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8 Reasons Your Business Should Use Facebook Advertising

Social media marketing has quickly become a necessary element of any digital marketing strategy. More than half (3 out of 5) small and medium sized businesses claim they have gained new customers through social media. Facebook advertising, specifically, is one of the most underutilized forms of advertising for local businesses.…
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What Do You Find When You Search For Your Brand Online?

When you're making a big purchase or business deal, the first thing you probably do is research it online. Whether you're seeking information about different products on the market, or researching a particular brand, business or person you plan on doing business with, the process of researching online is now…
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How to Master Online Video Advertising Through YouTube

Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don't realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely…
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