SEO & SEM - Eden Advertising

An SEO Outlook for 2019: How the Search Engine Game is Changing

By Esther Willinger on February 13, 2019

Much like diapers, a search engine optimization (SEO) strategy needs constant changing; otherwise you'll be left with a stinky website. Continue Reading »

Jul17

Google is Changing AdWords (Again)

By Esther Willinger on July 17, 2018

They're at it again. Google flipped the digital marketing world on its head when it announced it would rebrand the DoubleClick and AdWords products as a part of a larger reimagining of the search engine giant's digital platforms. The two products, along with Analytics 360, are now known as Google…

Jun23

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Which Pay Per Click Ad Network is Best for my Small Business?

By Esther Willinger on June 23, 2017

So you're a small business in a big world, and you want to drive traffic to your website without breaking the bank. Welcome to the world of Pay Per Click advertising! PPC advertising allows you to target consumers searching for key phrases related to your business. The beauty of Pay…

Jan18

12 Digital Marketing Trends You Won’t Want to Miss in 2016

By Esther Willinger on January 18, 2016

The digital landscape is in constant flux. What's hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We've sifted through 2016's biggest trends, and created a list of digital marketing must-haves for the coming year. Here are 12…

Dec08

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How to Use a Holiday Social Media Strategy to Drive Higher Sales!

By Esther Willinger on December 8, 2015

The holidays are here, and it's time to ramp up your social media strategy. This season is crucial for retail and ecommerce businesses. Social media provides businesses of all sizes with a cost effective way to communicate with millions of people. By coordinating the right holiday marketing campaign, you can…

Nov24

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5 Reasons Keyword Research is Essential to Your Online Advertising.

By Esther Willinger on November 24, 2015

Do you know how customers are searching for your products or services? With a little keyword research you can find out! Putting a little effort into keyword research, early on, will pay off and ensure your business gains better results from your digital marketing. Keyword research ties into all your…

Nov05

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Top 5 Reasons Not to Have A Website for Your Business

By Esther Willinger on November 5, 2015

In today's digital world, there are still some holdouts who have resisted building a website for their business. What good reasons are there for not having a website and online presence? Here are the most reasonable excuses for not having a website: Your business is top secret and you don't…

Aug26

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8 Reasons Your Business Should Use Facebook Advertising

By Esther Willinger on August 26, 2015

Social media marketing has quickly become a necessary element of any digital marketing strategy. More than half (3 out of 5) small and medium sized businesses claim they have gained new customers through social media. Facebook advertising, specifically, is one of the most underutilized forms of advertising for local businesses.…

Jul22

What Do You Find When You Search For Your Brand Online?

By Esther Willinger on July 22, 2015

When you're making a big purchase or business deal, the first thing you probably do is research it online. Whether you're seeking information about different products on the market, or researching a particular brand, business or person you plan on doing business with, the process of researching online is now…

Jun18

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How to Master Online Video Advertising Through YouTube

By Esther Willinger on June 18, 2015

Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don't realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely…

Eden Advertising SEO & SEM

An SEO Outlook for 2019: How the Search Engine Game is Changing

Google is Changing AdWords (Again)

Which Pay Per Click Ad Network is Best for my Small Business?

5 Reasons Keyword Research is Essential to Your Online Advertising.

Top 5 Reasons Not to Have A Website for Your Business

Is Your Brand Magnetic?