SEO & SEM Archives - Eden Advertising

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Eden Recognized as a Top 30 Search Engine Marketing Agency

By Esther Willinger on October 22, 2021

We are proud to announce that Eden Advertising is recognized as a Top 30 Search Engine Marketing Agency by DesignRush. This places Eden in the company of over 10,000 agencies from 50 countries who are part of DesignRush's online marketplace of Search Engine Marketing Agencies at the vanguard of design,…

Mar12

How to Leverage Gated Content to Generate Leads

By Esther Willinger on March 12, 2021

For as long as we can remember, Eden Advertising has made it one of its top priorities to help clients with lead generation. In doing so, we've picked up a number of tips, tricks, and tools along the way. Especially when working with B2B clients (although B2C companies can benefit…

Nov30

5 SEO Trends You Need to Know About in 2021

By Esther Willinger on November 30, 2020

As the clock strikes midnight this New Year's Eve and we cross over into 2021 (when did that happen, by the way?), we're seeing changes on the horizon in the world of Search Engine Optimization (SEO). A constantly evolving area of digital marketing, there is always something new to explore…

Jul07

Why You Shouldn’t “Hit Pause” on Content Marketing and SEO During COVID-19

By Esther Willinger on July 7, 2020

A lot has changed over these past few months, which has inevitably caused many companies to re-work their strategies, re-balance their budgets, and rethink their day-to-day marketing activities. At Eden, we understand that aligning your marketing goals with the "new normal" can be a tricky task, especially when your small-…

Jun05

Google Page Experience: An Important New SEO Update

By Esther Willinger on June 5, 2020

For once, Google is forewarning us about coming changes to their top-secret Google algorithm. According to digital marketing genius, Neil Patel, by 2021, the User Experience of an individual page will have more impact on your SEO than that of your overall website. What is "Page Experience?" According to Google…

Feb20

Why You Should Consider Top-of-Funnel PPC Campaigns

By Esther Willinger on February 20, 2020

The traditional marketing funnel is comprised of five stages: Awareness, Consideration, Preference, Purchase, and Post-Purchase. If you ask most marketers, they'll probably agree that some digital marketing channels are more effective at certain parts of the funnel than others. Social media is extremely valuable for Awareness, for example, while content…

Jan15

The Latest Google Update and How it Will Affect SEO & Content

By Esther Willinger on January 15, 2020

Google is switching things up again, and this time it's major! Deemed the "most important update in five years," the latest Google update, BERT, is making waves across the SEO industry. This particular set of changes to the algorithm will have a massive impact on existing search queries (1 in…

Dec10

Digital Marketing Trends in 2020 You Aren’t Ready For

By Esther Willinger on December 10, 2019

It's been one heck of a decade for us digital marketers. Since 2010, we've seen radical changes in the industry: SEOs have had to adapt to 74 Google algorithm updates; we've seen a shift in how users search and shop online; there's been more focus on marketing analytics research; and…

Sep10

Why Blogging is Still Key for SEO in 2019

By Esther Willinger on September 10, 2019

Perhaps the easiest form of search engine optimization (SEO) you can do for your website is creating and maintaining a company blog.Continue Reading »

Aug13

Emoji SEO: Yup, It’s a Thing ????

By Esther Willinger on August 13, 2019

Confused when you receive a text reply from your kids with nothing more than cryptic emojis?Continue Reading »

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