Blog Archives - Page 9 of 14 - Eden Advertising

Five AdWords Secrets to Improve Your Campaigns Immediately

By Esther Willinger on July 8, 2016

Managing your own AdWords campaigns is a daunting task that many businesses struggle with. There are countless guides and help forums that can provide an AdWords newbie with tips to improve their campaigns, however there are some trade secrets that most people aren't aware of. Check out our top five…

Jun02

Why You Need to Stop Googling Yourself… Right Now!

By Esther Willinger on June 2, 2016

Whether it's your own name, your business name, keywords you want to rank for, or some dirt before going on a date, we all do it - Googling. We can't help but be curious about the information that will show up on Google! Knowledge is power, and we are all…

May10

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How to Track Key Conversions on Your Website

By Esther Willinger on May 10, 2016

In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it's time to learn how to…

Apr11

6 Valuable Types of Conversions (That Aren’t Sales!)

By Esther Willinger on April 11, 2016

When asked what constitutes a conversion, businesses often think 'sales' and 'customer acquisition.' This is a very narrow view of your business, however. Purchases aren't the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable…

Mar07

What Your Kids Can Teach You About Sales & Marketing

By Esther Willinger on March 7, 2016

As a mother of children between the ages of 7 to 10, I'm amazed by their innate negotiation skills and natural marketing and sales talents. As I watch or listen to their communication techniques, it reminds me that we're all born with these innate sales and marketing skills in some…

Feb03

Event Marketing on Shoestring Budget: How to Promote an Event and Dramatically Increase Sales

By Esther Willinger on February 3, 2016

Events are a great way to generate leads and sales. Whether you have a retail location and want to generate product sales, or have a B2B operation and want to win new clients,events are a wonderful opportunity. They allow you to invite people to your location in a relaxed atmosphere,…

Jan18

12 Digital Marketing Trends You Won’t Want to Miss in 2016

By Esther Willinger on January 18, 2016

The digital landscape is in constant flux. What's hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We've sifted through 2016's biggest trends, and created a list of digital marketing must-haves for the coming year. Here are 12…

Dec08

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How to Use a Holiday Social Media Strategy to Drive Higher Sales!

By Esther Willinger on December 8, 2015

The holidays are here, and it's time to ramp up your social media strategy. This season is crucial for retail and ecommerce businesses. Social media provides businesses of all sizes with a cost effective way to communicate with millions of people. By coordinating the right holiday marketing campaign, you can…

Nov24

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5 Reasons Keyword Research is Essential to Your Online Advertising.

By Esther Willinger on November 24, 2015

Do you know how customers are searching for your products or services? With a little keyword research you can find out! Putting a little effort into keyword research, early on, will pay off and ensure your business gains better results from your digital marketing. Keyword research ties into all your…

Nov05

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Top 5 Reasons Not to Have A Website for Your Business

By Esther Willinger on November 5, 2015

In today's digital world, there are still some holdouts who have resisted building a website for their business. What good reasons are there for not having a website and online presence? Here are the most reasonable excuses for not having a website: Your business is top secret and you don't…

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