Eden Advertising Blog

Online Videos You Have to Watch!

Online Videos, without a doubt, are a growing trend that is not going away any time soon. Online Videos have grown in popularity for the following reasons: 1) Faster streaming 2) Better connectivity 3) Faster to absorb than reading content - People want things fast. No time to waste or…
Continue Reading

Converting Traffic into Leads

How to Covert Website Traffic into Leads that can Boost Sales 1. Evaluate your traffic sources First, evaluate where your traffic is coming from. If you're doing any advertising to generate traffic to your website, make sure your advertising campaigns are focused on reaching your target market to ensure you're…
Continue Reading

The Advertising Spectrum Infographic

How to prioritize your marketing opportunities and why? The Advertising Spectrum infographic illustrates how you should prioritize your marketing efforts and budget - working your way from the core of the spectrum outward through each layer. Understanding each layer of the Advertising Spectrum and how it interconnects with other layers…
Continue Reading

What is the Google Penguin update, and how does it affect websites?

Google just released a new Webspam algorithm, Penguin update, that's targeted towards individuals intentionally spamming Google search results or claiming misinformation in order to increase their search engine ranking. The update hopes to return higher quality search results and improve user experience. Many companies stuff their sites with keywords or…
Continue Reading

Website Marketing Blunders

The website is the focal point of every business online. Find out how to avoid making mistakes and bring customers to your online doorstep. Without a doubt a website is the online hub of any business today. Whether you have a bricks-and- mortar company, an online business or a combination…
Continue Reading