Blog Archives - Page 8 of 14 - Eden Advertising

Marketing Misery: Why Does the NHL Fail at Selling its Sport?

By Esther Willinger on January 11, 2017

Despite NHL commissioner Gary 'Just Go Away, Gary' Bettman's best efforts to evolve the sport of hockey in the United States, he's been about as successful as Michael Jordan's baseball 'career'. He's adamant about keeping sad-sack franchises like Columbus and Arizona toiling in their respective American cities, where citizens would…

Dec08

5 Ways to Christmas-ize Your Holiday Marketing Initiatives

By Esther Willinger on December 8, 2016

Alongside falling snowflakes and the blinding Christmas house lights courtesy your overly-cheerful neighbours, holiday marketing campaigns are a guaranteed sight once December rolls around. It's hard to blame businesses for crowding the seasonal selling floodgates, looking to cash in on frivolous holiday shoppers. Emails, social media, TV ads, direct mailers,…

Nov16

Three Apocalyptic Tales from the SEO Underworld

By Esther Willinger on November 16, 2016

When you're utilizing Search Engine Optimization (SEO), know this: Google is your one true overlord that decides the fate of you and your business. And as its loyal retainer, you must heed its rules and regulations in order to be rewarded with traffic and revenue stream. But with millions of…

Nov01

Marketing To Millennials: Getting The Look-at-Me’s To Look-at-You

By Esther Willinger on November 1, 2016

Last week in our Generational Marketing series, we talked about tailoring your marketing series to Generation X. So, following the natural sequence of order, we'll be moving on to the next generation in this blog. Ladies and gents, welcome the... Hey, Look at Me! Hello? Are You Watching? The Peter…

Oct25

Marketing to Generation X: Bringing Your Business To The Forgotten Generation

By Esther Willinger on October 25, 2016

Last week in our series of Generational Marketing, we talked about tips for crafting marketing strategies to Baby Boomers. So, following the natural sequence of order, we'll be moving on to the next generation in this blog. Let's give a warm welcome to... Hey, it's me, Generation X. Don't you…

Oct19

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Marketing to Baby Boomers: A guide to capturing leads of the golden generation

By Esther Willinger on October 19, 2016

If you fail to plan, you plan to fail, right? That's the accepted mantra to life and success in business. So when you're putting together your business marketing plan for the year, you should be meticulous about the details: setting out your target market, preparing inventory and staff, carefully scheduling…

Oct17

10 Proven Strategies to Grow Your Blog Audience

By Esther Willinger on October 17, 2016

A blog is an excellent way to build up your website and capture traffic through priority keywords. But more than that, it's a great way to connect with people in your industry. Below are 10 successful strategies we've found effective to build up your blog audience. Remember, more than anything,…

Sep15

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Writing Irresistible Headlines for Your Web Content

By Esther Willinger on September 15, 2016

Hey, what're you doing here? Sorry if that sounded rude. But... really, why're you on this page? We'll go out on a limb and guess your interest in this blog on headline writing was piqued by this blog's headline. Or, you horribly missed the back button in your browser. If…

Aug24

#Hashtag Do’s and Don’ts

By Esther Willinger on August 24, 2016

You've seen it. You know of it. You've most likely used it. But how much do you really know about it? A hashtag is most commonly seen and used in social media. It's when you use a hash character or pound sign (#) in front of a word or unspaced…

Jul19

The Secrets to Stupidly Successful Viral Trends

By Esther Willinger on July 19, 2016

We'll be the first to admit it: we don't understand viral trends. Yes, we realize the irony of prefacing a blog about the secrets to going viral, then saying we don't understand them. What we mean to say is determining what marketing strategy will go viral is as difficult as…

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