Eden Advertising Blog

Dec15
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The Business Behind Social Media

By Esther Willinger on December 15, 2017
Facebook. Instagram. YouTube. Google Plus. Twitter. Pinterest. With so many social networks to choose from, how do you know where to put your marketing dollars for the best ROI? We break down the current social media landscape and highlight the advantages of each platform, and how you can utilize them…
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Dec12
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Three Excellent Examples of Non-Retail Holiday Marketing

By Esther Willinger on December 12, 2017
We get it. You aren't in the retail game, so you can't directly profit off consumers' holiday wish lists. But there's plenty of other ways to maneuver your marketing so that your brand benefits from the holiday season marketing boon. Read on for three examples of non-retail holiday marketing that…
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Nov14
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Five Misconceptions About B2B Advertising and Marketing

By Esther Willinger on November 14, 2017
It's easy to justify why your B2B company doesn't focus on advertising and marketing strategies. Your audience is niche, and you rely on word-of-mouth and longstanding relationships, not snappy headlines and zany campaigns. But you're short changing your business's overall growth potential when you don't put the same amount of…
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Sep18
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Don’t be a Copycat: 4 Traits of Terrible Web Copy

By Esther Willinger on September 18, 2017
There's a blatant distinction between writing copy for your client, and writing copy for yourself. Good copywriting for clients is results-oriented, meaning the writer's copy is clear, concise, and compelling, driven by solving a target customer's problem. A content copywriter that writes for oneself is image-oriented, and rather than problem-solving,…
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Jul13
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Common Advertising Blunders You Want to Avoid

By Esther Willinger on July 13, 2017
As soon as you develop your logo and brand, every piece of communication is a form of advertising. Every social media post, every flyer, and every business card you give out is a representation of what you and your business are about. Whether or not you know it, you're spending…
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Jun07
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The Murky Waters of Socially Conscious Advertising

By Esther Willinger on June 7, 2017
It's 2017, the access to information is at an all-time high and the young adults of today seem more into politics and social justice than they've ever been. Some advertisers, (two of which will be discussed) are trying to capitalize on the recent social justice phenomenon. A tale of two…
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May02
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How to Keep Your Content Strategy Focused (and Successful)

By Esther Willinger on May 2, 2017
Staying focused in today's busy digital landscape is tough. With 'weapons of mass distraction' like smart phones and social media, it's easy to get lost in the dizzying whirlwind of technology, influence marketing, and other medias. As a result, we've found that small businesses in particularly tend to struggle staying…
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Feb08
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Game-Winning Strategies That Make Super Bowl Ads Worth Their Price

By Esther Willinger on February 8, 2017
You don't have to be a die-hard football fan to agree that the Super Bowl is the modern, American equivalent of the ancient Roman Coliseum. Enter the stadium. The audience gathers around the center stage, where valiant warriors duke it out for the championship hardware. For marketers, however, that's not…
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