Blog - Eden Advertising

Is Your Business Ready for Today’s Online Buyer’s Journey?

By Esther Willinger on September 24, 2018

The internet has irrevocably changed how people shop. Now, shoppers know exactly what they want to buy before they walk into a store, or are more likely buying it online without even stepping into a physical location!Continue Reading »

Aug07

7 Types of Must-Click Email Subject Lines

By Esther Willinger on August 7, 2018

200,000. That's how many business and consumer emails are sent every minute, every day. Now, we know you marketers are thinking two things at this point: How can I ensure my business emails are being opened by recipients in such a saturated digital space? 'Inbox zero' has to be an…

Jul17

Google is Changing AdWords (Again)

By Esther Willinger on July 17, 2018

They're at it again. Google flipped the digital marketing world on its head when it announced it would rebrand the DoubleClick and AdWords products as a part of a larger reimagining of the search engine giant's digital platforms. The two products, along with Analytics 360, are now known as Google…

Jun15

Does Your Marketing Meet GDPR Requirements?

By Esther Willinger on June 15, 2018

As of May 2018, the EU's General Data Protection Regulation, the most expansive government legislation on data protection yet, came into effect. This legislation is extremely consumer-oriented and codifies what responsibilities businesses have in terms of collecting, protecting and using personal data. What's more, businesses found in breach of any…

May18

Google’s Next Big Browser Update Will Flag Your Website as Insecure!

By Esther Willinger on May 18, 2018

Google is putting the finishing touches on yet another update to their Chrome browsers, which is expected to launch this July. Why should you care? The update means that non-secure websites that do not have an SSL certificate installed will begin displaying a 'Not Secure' error message: Google now requires…

May10

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Email Marketing is Still King

By Esther Willinger on May 10, 2018

As digital marketing services emerge and messaging platforms evolve, the relevance of email marketing always becomes a topic for discussion. Does it still resonate with younger audiences? Are people tired of seeing their inbox filled? Can it still drive brand awareness or aid in customer retention as effectively as before?…

Apr16

Is It Time for a Website Update?

By Esther Willinger on April 16, 2018

Spring is a time for renewal, and chances are your website is long overdue for a renovation. Website design philosophy is frequently changing and you need to make sure your web presence is aligned with the latest trends, otherwise you could be missing out on valuable conversions. A website refresh…

Mar05

All the Right Type: Tips on Typography, and Choosing Fonts for Your Web Design

By Esther Willinger on March 5, 2018

The font you choose for your web design is critical in connecting with users, helping them navigate through and accomplish goals on your website. Appropriate typography makes reading and communication effortless, while over-the-top fonts push users away from content. Finding the right typography for your brand and website not only…

Feb14

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Marketing Matchmakers: 4 Charming Ways to Attract New Customers Online

By Esther Willinger on February 14, 2018

Attracting new customers through online marketplaces involves more than a witty pick-up line (Baby, you can give me a call-to-action anytime) and offering up your goods. ...you know what we mean. In the spirit of Valentine's Day, think about what you find attractive. Is it confidence? Self-awareness? Strong communication? A…

Jan11

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Top Five Mobile Marketing Trends That’ll Grow Your Business in 2018

By Esther Willinger on January 11, 2018

It's 2018. Suddenly, trends you were trying to keep up with have evolved into newer, scarier, trendier trends If you aren't optimizing for mobile, you may as well be stuck in...2012 or something. We'll get you up to speed as we explore five crucial mobile trends to follow, that'll grow…

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