Eden Advertising Blog

Top 5 Reasons Not to Have A Website for Your Business

In today's digital world, there are still some holdouts who have resisted building a website for their business. What good reasons are there for not having a website and online presence? Here are the most reasonable excuses for not having a website: Your business is top secret and you don't…
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The Business Behind Social Media (Infographic)

With so many different social media networks to choose from, how do you even begin to choose the right ones to represent your business? We've narrowed down nine of the most popular social media channels on the web, and illustrated how each one may work with your business! Scroll through…
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Why You Should Never Cut Your Marketing Budget in a Recession

Although it's tempting to save money by reducing your marketing budget during a financially difficult time, cutting your advertising budget can actually hurt your business in the long run. Here are 3 reasons why you shouldn't reduce your ad budget during a recession. Cutting your Advertising Budget Reduces Exposure to…
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8 Reasons Your Business Should Use Facebook Advertising

Social media marketing has quickly become a necessary element of any digital marketing strategy. More than half (3 out of 5) small and medium sized businesses claim they have gained new customers through social media. Facebook advertising, specifically, is one of the most underutilized forms of advertising for local businesses.…
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What Do You Find When You Search For Your Brand Online?

When you're making a big purchase or business deal, the first thing you probably do is research it online. Whether you're seeking information about different products on the market, or researching a particular brand, business or person you plan on doing business with, the process of researching online is now…
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How to Master Online Video Advertising Through YouTube

Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don't realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely…
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3 Reasons Why Diversifying Your Online Marketing is Essential

What do you do to market your business online? Are your efforts focused on building a social following on sites like Facebook and Twitter? Maybe blogs and posting fresh new content are your forte? Or perhaps you find paid search is most beneficial because it draws immediate traffic? If your…
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