Eden Advertising Blog

#Hashtag Do’s and Don’ts

You've seen it. You know of it. You've most likely used it. But how much do you really know about it? A hashtag is most commonly seen and used in social media. It's when you use a hash character or pound sign (#) in front of a word or unspaced…
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The Secrets to Stupidly Successful Viral Trends

We'll be the first to admit it: we don't understand viral trends. Yes, we realize the irony of prefacing a blog about the secrets to going viral, then saying we don't understand them. What we mean to say is determining what marketing strategy will go viral is as difficult as…
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Five AdWords Secrets to Improve Your Campaigns Immediately

Managing your own AdWords campaigns is a daunting task that many businesses struggle with. There are countless guides and help forums that can provide an AdWords newbie with tips to improve their campaigns, however there are some trade secrets that most people aren't aware of. Check out our top five…
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Why You Need to Stop Googling Yourself… Right Now!

Whether it's your own name, your business name, keywords you want to rank for, or some dirt before going on a date, we all do it - Googling. We can't help but be curious about the information that will show up on Google! Knowledge is power, and we are all…
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How to Track Key Conversions on Your Website

In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it's time to learn how to…
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6 Valuable Types of Conversions (That Aren’t Sales!)

When asked what constitutes a conversion, businesses often think 'sales' and 'customer acquisition.' This is a very narrow view of your business, however. Purchases aren't the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable…
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What Your Kids Can Teach You About Sales & Marketing

As a mother of children between the ages of 7 to 10, I'm amazed by their innate negotiation skills and natural marketing and sales talents. As I watch or listen to their communication techniques, it reminds me that we're all born with these innate sales and marketing skills in some…
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12 Digital Marketing Trends You Won’t Want to Miss in 2016

The digital landscape is in constant flux. What's hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We've sifted through 2016's biggest trends, and created a list of digital marketing must-haves for the coming year. Here are 12…
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