Eden Advertising Blog

How to Keep Your Content Strategy Focused (and Successful)

Staying focused in today's busy digital landscape is tough. With 'weapons of mass distraction' like smart phones and social media, it's easy to get lost in the dizzying whirlwind of technology, influence marketing, and other medias. As a result, we've found that small businesses in particularly tend to struggle staying…
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Game-Winning Strategies That Make Super Bowl Ads Worth Their Price

You don't have to be a die-hard football fan to agree that the Super Bowl is the modern, American equivalent of the ancient Roman Coliseum. Enter the stadium. The audience gathers around the center stage, where valiant warriors duke it out for the championship hardware. For marketers, however, that's not…
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Marketing Misery: Why Does the NHL Fail at Selling its Sport?

Despite NHL commissioner Gary 'Just Go Away, Gary' Bettman's best efforts to evolve the sport of hockey in the United States, he's been about as successful as Michael Jordan's baseball 'career'. He's adamant about keeping sad-sack franchises like Columbus and Arizona toiling in their respective American cities, where citizens would…
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5 Ways to Christmas-ize Your Holiday Marketing Initiatives

Alongside falling snowflakes and the blinding Christmas house lights courtesy your overly-cheerful neighbours, holiday marketing campaigns are a guaranteed sight once December rolls around. It's hard to blame businesses for crowding the seasonal selling floodgates, looking to cash in on frivolous holiday shoppers. Emails, social media, TV ads, direct mailers,…
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Three Apocalyptic Tales from the SEO Underworld

When you're utilizing Search Engine Optimization (SEO), know this: Google is your one true overlord that decides the fate of you and your business. And as its loyal retainer, you must heed its rules and regulations in order to be rewarded with traffic and revenue stream. But with millions of…
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10 Proven Strategies to Grow Your Blog Audience

A blog is an excellent way to build up your website and capture traffic through priority keywords. But more than that, it's a great way to connect with people in your industry. Below are 10 successful strategies we've found effective to build up your blog audience. Remember, more than anything,…
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Writing Irresistible Headlines for Your Web Content

Hey, what're you doing here? Sorry if that sounded rude. But... really, why're you on this page? We'll go out on a limb and guess your interest in this blog on headline writing was piqued by this blog's headline. Or, you horribly missed the back button in your browser. If…
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