Blog - Eden Advertising

Hand holding an umbrella against the 2019 novel coronavirus pneumonia, global plague virus

Protecting Your Business in a Pandemic, and Building for the Future

By Esther Willinger on May 6, 2020

The COVID-19 pandemic has led to mass closures of businesses of all sizes as a preventive measure geared towards worldwide sanitation and safety. Continue Reading »

Apr27

How Has COVID-19 Affected Ecommerce and Shopping Behaviour?

By Esther Willinger on April 27, 2020

Since COVID-19 has kept the world indoors over the past six weeks, it's led to significant ebbs and flows in ecommerce and online shopping behaviour.Continue Reading »

Apr20

small business owners calculating expenses

Creating Cash Flow for Your Business During COVID-19

By Esther Willinger on April 20, 2020

As local business owners continue to adapt to the COVID-19 pandemic and do everything they can to keep their company running, it's becoming increasingly difficult to stay afloat, as evidenced by the growing number of Toronto businesses closing their doors for good. Continue Reading »

Apr13

How to Adapt Your Digital Marketing Strategies During COVID-19

By Esther Willinger on April 13, 2020

Taking a glimpse at the performance of 10 different websites in 10 different industries since the COVID-19 virus changed our lives, it's clear that some businesses (i.e. essential services) are thriving, while many others - especially small- and medium-sized businesses - are seeing performance drops averaging 20% in just a…

Mar26

Should You Advertise During the COVID-19 Virus Epidemic?

By Esther Willinger on March 26, 2020

COVID-19 virus concerns continue to escalate in Toronto and across Canada, with 3385 confirmed cases as of March 26.Continue Reading »

Mar23

What We Learned at DX3 2020, Canada’s Largest Retail, Marketing, and Technology Event

By Alex Kozovski on March 23, 2020

Like last year's two-day DX3 Retail, Marketing, and Technology conference in Toronto, I was once again greeted by Promobot, an autonomous robot designed for business and marketing purposes. ...But that's where the similarities to last year's event ended. The retail, marketing, and technology landscape is vastly different today than it…

Mar16

How the Coronavirus (COVID-19) is Changing My Life and My Business Overnight

By Esther Willinger on March 16, 2020

With escalating risks of COVID-19 in Toronto, Eden Advertising is working remotely to ensure the safety of our team and their families. Dear fellow Business Owners and Entrepreneurs, We're all in this together! I'm thinking of you and can relate to the daily changes and challenges we are all…

Feb20

Why You Should Consider Top-of-Funnel PPC Campaigns

By Esther Willinger on February 20, 2020

The traditional marketing funnel is comprised of five stages: Awareness, Consideration, Preference, Purchase, and Post-Purchase. If you ask most marketers, they'll probably agree that some digital marketing channels are more effective at certain parts of the funnel than others. Social media is extremely valuable for Awareness, for example, while content…

Jan15

The Latest Google Update and How it Will Affect SEO & Content

By Esther Willinger on January 15, 2020

Google is switching things up again, and this time it's major! Deemed the "most important update in five years," the latest Google update, BERT, is making waves across the SEO industry. This particular set of changes to the algorithm will have a massive impact on existing search queries (1 in…

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