Blog - Eden Advertising

5 SEO Trends You Need to Know About in 2021

By Esther Willinger on November 30, 2020

As the clock strikes midnight this New Year's Eve and we cross over into 2021 (when did that happen, by the way?), we're seeing changes on the horizon in the world of Search Engine Optimization (SEO). A constantly evolving area of digital marketing, there is always something new to explore…

Oct28

4 Tips for Making a Smooth Transition from Brick-and-Mortar to eCommerce

By Esther Willinger on October 28, 2020

Already running a successful brick-and-mortar business, but you'd like to take it to the next level? Now's the perfect time to dip your toes into eCommerce, and a great chance to replicate the success you've had offline in a whole new way. Building an online store can seem intimidating at…

Sep24

This One Shift in B2B Marketing During the Pandemic Caused a Eureka Moment for Many – Here’s What it Is!

By Esther Willinger on September 24, 2020

At Eden Advertising, we're continuing to follow along with the fast-paced shift in marketing trends over the past few months and sharing our knowledge with you. Earlier in September, we covered the rise of eCommerce and mCommerce in Canada and the United States, and today we're taking a look at…

Sep09

The Rise of eCommerce and Mobile Shopping During COVID-19

By Esther Willinger on September 9, 2020

As consumers spent more time at home over the past couple of months, their shopping patterns have changed. eCommerce and mobile shopping are on the rise in a big way, and it's time for marketers and business owners to pay attention! eCommerce and Mobile eCommerce in Canada- The Highlights According…

Aug21

10 Effective Ways to Increase Your Email Subscriber List

By Esther Willinger on August 21, 2020

Email marketing can be a very effective form of communication between you and your customers. Since your subscribers took the initiative to opt-in, they'll be more likely to click, open, browse, and buy than through less direct advertising channels. In other words, once you've reeled them in, it's much easier…

Aug11

The 15 Best Shopify Apps for Your Online Store (Developer-Approved!)

By Esther Willinger on August 11, 2020

Whether you're getting ready to launch your Shopify store, or you already have one up and running, the Shopify apps you add can make a huge difference in both customer experience and efficiency. As a Shopify Partner, we curated a list of must-have apps for various situations. To help put…

Jul07

Why You Shouldn’t “Hit Pause” on Content Marketing and SEO During COVID-19

By Esther Willinger on July 7, 2020

A lot has changed over these past few months, which has inevitably caused many companies to re-work their strategies, re-balance their budgets, and rethink their day-to-day marketing activities. At Eden, we understand that aligning your marketing goals with the "new normal" can be a tricky task, especially when your small-…

Jun10

The All-New Facebook Shops: A First Glance

By Esther Willinger on June 10, 2020

Facebook's organic platform and advertising powerhouse has long been a go-to for SMBs around the world. To date, it's estimated that over 100 Million small and medium-sized businesses are leveraging the social media platform (most of them unpaid) to promote their goods and services. The launch of Facebook Shops- a…

Jun05

Google Page Experience: An Important New SEO Update

By Esther Willinger on June 5, 2020

For once, Google is forewarning us about coming changes to their top-secret Google algorithm. According to digital marketing genius, Neil Patel, by 2021, the User Experience of an individual page will have more impact on your SEO than that of your overall website. What is "Page Experience?" According to Google…

May14

Waitress with a mask disinfects the table

When Your Store Reopens, Will Customers Come Back Again?

By Esther Willinger on May 14, 2020

Being proactive (and admittedly, optimistic), we want to provide a snapshot of what the post-coronavirus world could look like for physical retailers as stay-at-home measures are lifted. Continue Reading »

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