Eden Advertising Blog

Marketing Matchmakers: 4 Charming Ways to Attract New Customers Online

Attracting new customers through online marketplaces involves more than a witty pick-up line (Baby, you can give me a call-to-action anytime) and offering up your goods. ...you know what we mean. In the spirit of Valentine's Day, think about what you find attractive. Is it confidence? Self-awareness? Strong communication? A…
Continue Reading

The Business Behind Social Media

Facebook. Instagram. YouTube. Google Plus. Twitter. Pinterest. With so many social networks to choose from, how do you know where to put your marketing dollars for the best ROI? We break down the current social media landscape and highlight the advantages of each platform, and how you can utilize them…
Continue Reading

Three Excellent Examples of Non-Retail Holiday Marketing

We get it. You aren't in the retail game, so you can't directly profit off consumers' holiday wish lists. But there's plenty of other ways to maneuver your marketing so that your brand benefits from the holiday season marketing boon. Read on for three examples of non-retail holiday marketing that…
Continue Reading

Five Misconceptions About B2B Advertising and Marketing

It's easy to justify why your B2B company doesn't focus on advertising and marketing strategies. Your audience is niche, and you rely on word-of-mouth and longstanding relationships, not snappy headlines and zany campaigns. But you're short changing your business's overall growth potential when you don't put the same amount of…
Continue Reading

Don’t be a Copycat: 4 Traits of Terrible Web Copy

There's a blatant distinction between writing copy for your client, and writing copy for yourself. Good copywriting for clients is results-oriented, meaning the writer's copy is clear, concise, and compelling, driven by solving a target customer's problem. A content copywriter that writes for oneself is image-oriented, and rather than problem-solving,…
Continue Reading

Common Advertising Blunders You Want to Avoid

As soon as you develop your logo and brand, every piece of communication is a form of advertising. Every social media post, every flyer, and every business card you give out is a representation of what you and your business are about. Whether or not you know it, you're spending…
Continue Reading

The Murky Waters of Socially Conscious Advertising

It's 2017, the access to information is at an all-time high and the young adults of today seem more into politics and social justice than they've ever been. Some advertisers, (two of which will be discussed) are trying to capitalize on the recent social justice phenomenon. A tale of two…
Continue Reading