Eden Advertising Blog

Email Marketing is Still King

As digital marketing services emerge and messaging platforms evolve, the relevance of email marketing always becomes a topic for discussion. Does it still resonate with younger audiences? Are people tired of seeing their inbox filled? Can it still drive brand awareness or aid in customer retention as effectively as before?…
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Is It Time for a Website Update?

Spring is a time for renewal, and chances are your website is long overdue for a renovation. Website design philosophy is frequently changing and you need to make sure your web presence is aligned with the latest trends, otherwise you could be missing out on valuable conversions. A website refresh…
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Marketing Matchmakers: 4 Charming Ways to Attract New Customers Online

Attracting new customers through online marketplaces involves more than a witty pick-up line (Baby, you can give me a call-to-action anytime) and offering up your goods. ...you know what we mean. In the spirit of Valentine's Day, think about what you find attractive. Is it confidence? Self-awareness? Strong communication? A…
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The Business Behind Social Media

Facebook. Instagram. YouTube. Google Plus. Twitter. Pinterest. With so many social networks to choose from, how do you know where to put your marketing dollars for the best ROI? We break down the current social media landscape and highlight the advantages of each platform, and how you can utilize them…
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Three Excellent Examples of Non-Retail Holiday Marketing

We get it. You aren't in the retail game, so you can't directly profit off consumers' holiday wish lists. But there's plenty of other ways to maneuver your marketing so that your brand benefits from the holiday season marketing boon. Read on for three examples of non-retail holiday marketing that…
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Five Misconceptions About B2B Advertising and Marketing

It's easy to justify why your B2B company doesn't focus on advertising and marketing strategies. Your audience is niche, and you rely on word-of-mouth and longstanding relationships, not snappy headlines and zany campaigns. But you're short changing your business's overall growth potential when you don't put the same amount of…
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Don’t be a Copycat: 4 Traits of Terrible Web Copy

There's a blatant distinction between writing copy for your client, and writing copy for yourself. Good copywriting for clients is results-oriented, meaning the writer's copy is clear, concise, and compelling, driven by solving a target customer's problem. A content copywriter that writes for oneself is image-oriented, and rather than problem-solving,…
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