Blog Archives - Page 13 of 14

Mobile Marketing: How To Do It And Why It Matters 7 Steps For Mobile Marketing Success

By Esther Willinger on April 5, 2013

How important is mobile marketing in 2013 and what do you need to do to capture a piece of the mobile marketing pie? According to the ZMOT Handbook - Ways to Win Shoppers at the Zero Moment of Truth, published by Google, Mobile Commerce (M-Commerce) is exploding. In 2012, M-Commerce…

Dec13

Web recommendations for 2013 – What you need to do to keep up with evolving web trends!

By Esther Willinger on December 13, 2012

How much has changed between 2012 and 2013 on the web? If you haven't yet read my web recommendations for 2012, then you should do that now, as all of my recommendations for 2012 still strongly apply to 2013, but even more so! With that said, if you have been…

Nov01

Converting Traffic into Leads

By Esther Willinger on November 1, 2012

How to Covert Website Traffic into Leads that can Boost Sales 1. Evaluate your traffic sources First, evaluate where your traffic is coming from. If you're doing any advertising to generate traffic to your website, make sure your advertising campaigns are focused on reaching your target market to ensure you're…

Aug31

The Advertising Spectrum Infographic

By Esther Willinger on August 31, 2012

How to prioritize your marketing opportunities and why? The Advertising Spectrum infographic illustrates how you should prioritize your marketing efforts and budget - working your way from the core of the spectrum outward through each layer. Understanding each layer of the Advertising Spectrum and how it interconnects with other layers…

Jun26

Word-of-mouth marketing and social media – Start spreading the word!

By Esther Willinger on June 26, 2012

At Eden Advertising, some of our best clients have come through referrals. Our goal, with every project, is to provide the best advertising solutions and service to our clients, and in doing so, they are more than willing to share the secrets to their success. Word-of-mouth is the oldest and…

May23

What is the Google Penguin update, and how does it affect websites?

By Esther Willinger on May 23, 2012

Google just released a new Webspam algorithm, Penguin update, that's targeted towards individuals intentionally spamming Google search results or claiming misinformation in order to increase their search engine ranking. The update hopes to return higher quality search results and improve user experience. Many companies stuff their sites with keywords or…

Apr18

Website Marketing Blunders

By Esther Willinger on April 18, 2012

The website is the focal point of every business online. Find out how to avoid making mistakes and bring customers to your online doorstep. Without a doubt a website is the online hub of any business today. Whether you have a bricks-and- mortar company, an online business or a combination…

Apr09

How many websites should you have for your business?

By Esther Willinger on April 9, 2012

It is impossible to accurately know how many websites exist on the World Wide Web today. However, Netcraft (a UK research company) released a report in February 2011 concluding that 612 million web domains have been accounted for already. It is estimated that only one third (185 million) of those…

Mar05

To Blog or Not to Blog

By Esther Willinger on March 5, 2012

With all the buzz about Social Media and blogs many companies feel the pressure to add a blog to their sites. Hopefully my answers to the following questions will help you determine if you should add a blog to your site, and if so, how you should manage it successfully.…

Eden Advertising Blog

Converting Traffic into Leads

Website Marketing Blunders

How many websites should you have for your business?

Is Your Brand Magnetic?