Blog Archives - Page 12 of 14

7 Important Email Marketing Tips: Learn How to Create Email Blasts that Engage Your Customers

By Esther Willinger on March 10, 2014

It's no secret that the vast majority of email marketing pieces get ignored. The average open rate for branded emailers (also known as email blasts or eblasts) is about 20-40%. Don't let that discourage you. Successful email marketing has a very high ROI. In fact, email marketing is only behind…

Feb06

Give Your SEO Efforts a Boost with Google Authorship

By Esther Willinger on February 6, 2014

It's no secret that Google gives priority to their associated brands and services (such as Google+ and YouTube) when it comes to search rankings. One of Google's newer ventures, Authorship was established in 2011, as a feature of Google+. Google Authorship puts a face on web content, providing a link…

Jan06

Web Trends to Look Out for in 2014

By Esther Willinger on January 6, 2014

Another year is upon us, bringing with it lots to look forward to in the world of online marketing! Reflecting upon the developments of 2013, Eden has compiled a list of web trends your business should be keeping an eye on for 2014! Website Design All the design trends for…

Dec17

PPC Advertising: Should You Hire an Agency or Handle It Yourself?

By Esther Willinger on December 17, 2013

When it comes to pay-per-click advertising (PPC), the concept seems pretty simple. You write a short ad, bid on keywords and watch the calls come in. Right? Not as simple as it sounds. PPC advertising can be your largest lead generator; however PPC campaigns actually require a great deal of…

Nov11

The Demise of Keyword Tool: Annoying? Yes. The end of SEO as we know it? Not quite.

By Esther Willinger on November 11, 2013

We've all been here before. Whether it's a forced layout change on Facebook or the new iOS software for your iPhone, when it comes to software updates, we all rebel against change. So when Google terminated their popular Keyword Tool, many who work in the field of search engine optimization…

Oct15

What is Geo-Targeting and How Can You Implement It on Your Website?

By Esther Willinger on October 15, 2013

So you're curious about geo-targeting and how it can help your business. For small and medium businesses, or even national businesses with many stores in varying locations, geo-targeting is one of the most cost-effective ways to find local customers who are likely to convert into leads for your business. Geo-targeting…

Sep25

How to Integrate Link Building into Your SEO Strategy

By Esther Willinger on September 25, 2013

Links are how search engine crawlers find their way from one site to another, and travel across the Internet. The more links you have pointing to your site, the easier it is for crawlers to find your site through various entry points. Since the early 90s, links have been used…

Jul30

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Eden’s Guide to Retargeting: What it is. How it works. And why it’s effective.

By Esther Willinger on July 30, 2013

You may have heard the term 'retargeting' lately, but do you know what it is? You've probably experienced retargeting, whether you were aware of it or not. If you've ever browsed for something online, only to realize the products or company you've viewed are showing up on websites you're visiting,…

Jun24

9 Things We Learned at #SESTO – Search Engine Strategies Toronto

By Esther Willinger on June 24, 2013

For those of you not as familiar with search engine marketing, SES is a conference and expo highlighting trends and practices in search engine marketing. The leaders in online marketing, SEO, and web analytics converge to network and share tips, tricks and learn the latest best practices. We attended SES…

May07

SEO & PPC Landing Pages: Steps for Effective Lead Generation

By Esther Willinger on May 7, 2013

What is a Landing Page? A landing page is a designated page for someone to land on, after they click on a link. Usually the page has unique content that ties in with the PPC (pay-per-click) or SEO (search engine optimization) source that drove you to that page. It's possible…

Eden Advertising Blog

Give Your SEO Efforts a Boost with Google Authorship

PPC Advertising: Should You Hire an Agency or Handle It Yourself?

The Demise of Keyword Tool: Annoying? Yes. The end of SEO as we know it? Not quite.

Eden’s Guide to Retargeting: What it is. How it works. And why it’s effective.

SEO & PPC Landing Pages: Steps for Effective Lead Generation

Is Your Brand Magnetic?