Blog Archives - Page 11 of 14

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12 Online Marketing Trends Your Business Should Take Advantage of in 2015

By Esther Willinger on January 12, 2015

With the new year upon us, and the holidays in our rearview, it's time to get back to business and think about how to approach your brand's online marketing for 2015! In this article, we cover 12 of the biggest online marketing trends your business should put on your new…

Dec02

What Call Tracking Teaches You About Your Business That You Don’t Know

By Esther Willinger on December 2, 2014

Phone calls are some of the hottest leads your business receives. Generating these leads is integral to growing your company. With call tracking it's possible to learn how incoming callers found your business and tailor your response based on their needs. You can also adjust your marketing budget to focus…

Oct28

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4 Ways to Use Web Analytics to Boost Leads From Your Website

By Esther Willinger on October 28, 2014

For any website or digital marketing campaign, you should be aware of your campaign performance in order to make adjustments that will further optimize your content and user experience. Without understanding your results, it's difficult to efficiently distribute your marketing efforts and budget. Google Analytics is a valuable, yet free…

Oct06

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How To Plan and Execute a Great Website Design. EDEN’s 8 Stages of Website Development.

By Esther Willinger on October 6, 2014

Recently, we came across an awesome infographic on web mag that features advice for approaching a web design project. We loved it because it summarizes our web design process in a concise graphic. Ever wondered about the process that a website goes through before it hits the web and goes…

Aug28

How to Update Your Email Marketing Now That Canada Has Anti-Spam Legislation (CASL) in Effect

By Esther Willinger on August 28, 2014

The introduction of Canada's Anti Spam Legislation (CASL) last month has some businesses concerned about the fate of their email marketing campaigns. Fortunately, CASL isn't as limiting as you might have been led to believe. Email marketing is still an effective way to generate quality leads when done properly. The…

Aug05

A Guide to Developing Online Video Marketing For Your Brand

By Esther Willinger on August 5, 2014

If a picture paints a thousand words, then a video offers a million. Brands have long been aware that consumers are very visually driven. With the rise in online video sites such as YouTube, Vimeo and Vine, brands have a new visual medium to explore. Online videos offer a visual…

Jul10

200 Ways an SEO Agency Optimizes Your Site For Google Algorithms

By Esther Willinger on July 10, 2014

Yes, you read that right. Believe it or not, there are well over 200 factors that search engine algorithms look for on your site! Google and other search engines have developed complex algorithms that take into consideration an astounding array of factors, many of which you've probably never even thought…

Jun04

Use Online Reviews to Give Your Business an SEO Boost

By Esther Willinger on June 4, 2014

It may come as a surprise to you that 79% of people say that they trust online reviews as much as personal recommendations. Even more surprising, most people read 6 reviews or less before they form an opinion on your business. As you can imagine, this makes online reviews a…

May05

Develop Effective Branded Social Media Content in 5 Easy Steps

By Esther Willinger on May 5, 2014

From fortune 500 companies to startups, there's a place for your branded content online. The key is learning how to make the most of your content. The potential audience you can reach is huge. Many of the most visited sites on the Internet are social media sites. Facebook, YouTube, Twitter…

Apr10

How to Write a Blog: 9 Tips For Starting a Blog Successfully

By Esther Willinger on April 10, 2014

You've got your site up to par with the latest in search engine optimization practices. What's the next step you can take to get your website, and your business, found by search engines and readers alike? Try starting a blog. A blog keeps you in touch with your customers and…

Eden Advertising Blog

What Call Tracking Teaches You About Your Business That You Don’t Know

4 Ways to Use Web Analytics to Boost Leads From Your Website

How To Plan and Execute a Great Website Design. EDEN’s 8 Stages of Website Development.

How to Update Your Email Marketing Now That Canada Has Anti-Spam Legislation (CASL) in Effect

Is Your Brand Magnetic?