Eden Advertising Optimization

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Apr15

Why Personalization in Digital Marketing Is So Important

By Esther Willinger on April 15, 2021
Before the digital era, we all knew our customers by name and were able to make personalized recommendations to them as they entered our shops or contacted our offices. A lot has changed since then, but one thing that hasn't is the desire for personalization. Not only does it show…
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Dec16

The Anatomy of a Landing Page That Converts

By Esther Willinger on December 16, 2020
So you've spent all this time and money designing, developing, and adding copy to your company website; now all you have to do is sit back and watch the leads roll in, right? Well... maybe not. While your corporate website is an indispensable digital marketing resource, we almost always recommend…
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Jun05
page-experience-algorithm-update

Google Page Experience: An Important New SEO Update

By Esther Willinger on June 5, 2020
For once, Google is forewarning us about coming changes to their top-secret Google algorithm. According to digital marketing genius, Neil Patel, by 2021, the User Experience of an individual page will have more impact on your SEO than that of your overall website.  What is "Page Experience?" According to Google…
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Oct10
mobile-first

Creating Content for Google’s Mobile-First Index

By Esther Willinger on October 10, 2019
Now that Google is prioritizing the mobile version of websites for indexing, meaning your Google search results rankings will be a reflection of your site's mobile experience, you need to make your content just as accessible on devices as it is on desktop. Continue Reading »
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Jan18
digital-marketing-trends-in-2016

12 Digital Marketing Trends You Won’t Want to Miss in 2016

By Esther Willinger on January 18, 2016
The digital landscape is in constant flux. What's hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We've sifted through 2016's biggest trends, and created a list of digital marketing must-haves for the coming year. Here are 12…
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