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12 Online Marketing Trends Your Business Should Take Advantage of in 2015

By Esther Willinger on January 12, 2015

With the new year upon us, and the holidays in our rearview, it's time to get back to business and think about how to approach your brand's online marketing for 2015! In this article, we cover 12 of the biggest online marketing trends your business should put on your new…

Aug28

How to Update Your Email Marketing Now That Canada Has Anti-Spam Legislation (CASL) in Effect

By Esther Willinger on August 28, 2014

The introduction of Canada's Anti Spam Legislation (CASL) last month has some businesses concerned about the fate of their email marketing campaigns. Fortunately, CASL isn't as limiting as you might have been led to believe. Email marketing is still an effective way to generate quality leads when done properly. The…

Aug05

A Guide to Developing Online Video Marketing For Your Brand

By Esther Willinger on August 5, 2014

If a picture paints a thousand words, then a video offers a million. Brands have long been aware that consumers are very visually driven. With the rise in online video sites such as YouTube, Vimeo and Vine, brands have a new visual medium to explore. Online videos offer a visual…

Jul10

200 Ways an SEO Agency Optimizes Your Site For Google Algorithms

By Esther Willinger on July 10, 2014

Yes, you read that right. Believe it or not, there are well over 200 factors that search engine algorithms look for on your site! Google and other search engines have developed complex algorithms that take into consideration an astounding array of factors, many of which you've probably never even thought…

Apr10

How to Write a Blog: 9 Tips For Starting a Blog Successfully

By Esther Willinger on April 10, 2014

You've got your site up to par with the latest in search engine optimization practices. What's the next step you can take to get your website, and your business, found by search engines and readers alike? Try starting a blog. A blog keeps you in touch with your customers and…

Mar10

7 Important Email Marketing Tips: Learn How to Create Email Blasts that Engage Your Customers

By Esther Willinger on March 10, 2014

It's no secret that the vast majority of email marketing pieces get ignored. The average open rate for branded emailers (also known as email blasts or eblasts) is about 20-40%. Don't let that discourage you. Successful email marketing has a very high ROI. In fact, email marketing is only behind…

Feb06

Give Your SEO Efforts a Boost with Google Authorship

By Esther Willinger on February 6, 2014

It's no secret that Google gives priority to their associated brands and services (such as Google+ and YouTube) when it comes to search rankings. One of Google's newer ventures, Authorship was established in 2011, as a feature of Google+. Google Authorship puts a face on web content, providing a link…

Oct15

What is Geo-Targeting and How Can You Implement It on Your Website?

By Esther Willinger on October 15, 2013

So you're curious about geo-targeting and how it can help your business. For small and medium businesses, or even national businesses with many stores in varying locations, geo-targeting is one of the most cost-effective ways to find local customers who are likely to convert into leads for your business. Geo-targeting…

Dec13

Web recommendations for 2013 – What you need to do to keep up with evolving web trends!

By Esther Willinger on December 13, 2012

How much has changed between 2012 and 2013 on the web? If you haven't yet read my web recommendations for 2012, then you should do that now, as all of my recommendations for 2012 still strongly apply to 2013, but even more so! With that said, if you have been…

May23

What is the Google Penguin update, and how does it affect websites?

By Esther Willinger on May 23, 2012

Google just released a new Webspam algorithm, Penguin update, that's targeted towards individuals intentionally spamming Google search results or claiming misinformation in order to increase their search engine ranking. The update hopes to return higher quality search results and improve user experience. Many companies stuff their sites with keywords or…

Eden Advertising Marketing

How to Update Your Email Marketing Now That Canada Has Anti-Spam Legislation (CASL) in Effect

Give Your SEO Efforts a Boost with Google Authorship

Is Your Brand Magnetic?