Eden Advertising Marketing

Currently Browsing: Marketing

A Guide to Developing Online Video Marketing For Your Brand

If a picture paints a thousand words, then a video offers a million. Brands have long been aware that consumers are very visually driven. With the rise in online video sites such as YouTube, Vimeo and Vine, brands have a new visual medium to explore. Online videos offer a visual…
Continue Reading

200 Ways an SEO Agency Optimizes Your Site For Google Algorithms

Yes, you read that right. Believe it or not, there are well over 200 factors that search engine algorithms look for on your site! Google and other search engines have developed complex algorithms that take into consideration an astounding array of factors, many of which you've probably never even thought…
Continue Reading

Give Your SEO Efforts a Boost with Google Authorship

It's no secret that Google gives priority to their associated brands and services (such as Google+ and YouTube) when it comes to search rankings. One of Google's newer ventures, Authorship was established in 2011, as a feature of Google+. Google Authorship puts a face on web content, providing a link…
Continue Reading

What is Geo-Targeting and How Can You Implement It on Your Website?

So you're curious about geo-targeting and how it can help your business. For small and medium businesses, or even national businesses with many stores in varying locations, geo-targeting is one of the most cost-effective ways to find local customers who are likely to convert into leads for your business. Geo-targeting…
Continue Reading

What is the Google Penguin update, and how does it affect websites?

Google just released a new Webspam algorithm, Penguin update, that's targeted towards individuals intentionally spamming Google search results or claiming misinformation in order to increase their search engine ranking. The update hopes to return higher quality search results and improve user experience. Many companies stuff their sites with keywords or…
Continue Reading