Marketing Archives - Eden Advertising

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Eden Recognized as a Top 30 Search Engine Marketing Agency

By Esther Willinger on October 22, 2021

We are proud to announce that Eden Advertising is recognized as a Top 30 Search Engine Marketing Agency by DesignRush. This places Eden in the company of over 10,000 agencies from 50 countries who are part of DesignRush's online marketplace of Search Engine Marketing Agencies at the vanguard of design,…

May31

How to Tell a Compelling Brand Story

By Esther Willinger on May 31, 2021

With so much noise and competition these days, your brand needs a way to cut through and tell a compelling story that separates it from the pack. And, no, that doesn't mean a timeline of your brand's history from inception to the present day; but rather, it's a way to…

Dec16

How to Encourage Customers to Leave Online Reviews

By Esther Willinger on December 16, 2020

As a business, you can say as many positive things about your company, products, and services as you want, but if those statements come from real customers instead - it's that much better for your reputation! Online customer reviews have become a form of currency - demonstrating to others that…

Sep24

This One Shift in B2B Marketing During the Pandemic Caused a Eureka Moment for Many – Here’s What it Is!

By Esther Willinger on September 24, 2020

At Eden Advertising, we're continuing to follow along with the fast-paced shift in marketing trends over the past few months and sharing our knowledge with you. Earlier in September, we covered the rise of eCommerce and mCommerce in Canada and the United States, and today we're taking a look at…

Aug21

10 Effective Ways to Increase Your Email Subscriber List

By Esther Willinger on August 21, 2020

Email marketing can be a very effective form of communication between you and your customers. Since your subscribers took the initiative to opt-in, they'll be more likely to click, open, browse, and buy than through less direct advertising channels. In other words, once you've reeled them in, it's much easier…

Apr27

How Has COVID-19 Affected Ecommerce and Shopping Behaviour?

By Esther Willinger on April 27, 2020

Since COVID-19 has kept the world indoors over the past six weeks, it's led to significant ebbs and flows in ecommerce and online shopping behaviour.Continue Reading »

Apr13

How to Adapt Your Digital Marketing Strategies During COVID-19

By Esther Willinger on April 13, 2020

Taking a glimpse at the performance of 10 different websites in 10 different industries since the COVID-19 virus changed our lives, it's clear that some businesses (i.e. essential services) are thriving, while many others - especially small- and medium-sized businesses - are seeing performance drops averaging 20% in just a…

Mar16

How the Coronavirus (COVID-19) is Changing My Life and My Business Overnight

By Esther Willinger on March 16, 2020

With escalating risks of COVID-19 in Toronto, Eden Advertising is working remotely to ensure the safety of our team and their families. Dear fellow Business Owners and Entrepreneurs, We're all in this together! I'm thinking of you and can relate to the daily changes and challenges we are all…

Dec10

Digital Marketing Trends in 2020 You Aren’t Ready For

By Esther Willinger on December 10, 2019

It's been one heck of a decade for us digital marketers. Since 2010, we've seen radical changes in the industry: SEOs have had to adapt to 74 Google algorithm updates; we've seen a shift in how users search and shop online; there's been more focus on marketing analytics research; and…

Nov12

Eden’s Top 5 Free Online Marketing Tools and Resources

By Esther Willinger on November 12, 2019

Whether you're a business owner or a digital marketer, navigating your company's digital presence and marketing activities is a lot of work. Continue Reading »

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